Ameeta
| Ameeta | |
|---|---|
| Born |
Qamar Sultana 11 April 1940 Calcutta, British India |
| Nationality | Indian |
| Occupation | Actress |
| Years active | 1953–1968 |
Ameeta, born Qamar Sultana, is an Indian actress.
Ameeta was born as Qamar Sultana on 11 April 1940 in Calcutta (now Kolkata) to actress Shakuntala Devi and Silvestar kolkay Ahmed. Show business ran in her family and well-known Pakistani actor Aslam Parvez was her maternal uncle. When she was aged one her father died and her mother moved to Bombay (now Mumbai) and where young Qamar did her schooling.
A fan of Madhubala, Ameeta was enacting her idol's sword fight from the movie 'Baadal' when she caught the eye of Lekhraj Bhakhri who signed her for his movie Thokar. This was her debut film in a side role where she was credited as Jayjaywanti. Qamar's debut movie as heroine was a 1953 release Shri Chaitanya Mahaprabhu (1954), directed by Vijay Bhatt. The screen name Ameeta made its appearance in this movie. The film failed but Ameeta kept on working in films like Amar Kirtan, Badal Aur Bijli, Baaghi Sardar and Indrasabha. But her career took a positive turn when she worked with her idol Madhubala in Shirin Farhad (1956). She was then chosen for lead roles in Abhimaan and Zamana.
The turning point in Ameeta's career though came when she became the protégé of Filmistan Studios' owner Tolaram Jalan who produced Tumsa Nahin Dekha (1957), as a vehicle for promoting Ameeta as a new star. Great care was taken with her make-up, wardrobe and lighting, to present her in the most flattering and advantageous way possible. Furthermore, much of the film's extensive publicity also centred on the actress. The film was a big success but Ameeta's thunder was stolen by the until then struggling Shammi Kapoor. This got her the female lead of Goonj Uthi Shehnai, a role originally intended for Asha Parekh, with whom she had acted with earlier in Shri Chaitanya Mahaprabhu (1954). The film starred a then up-and-coming Rajendra Kumar and an exceptional music score went on to become one of the top-grossing films of 1959. Here despite a mature and sensitive performance, Ameeta was overlooked and Kumar was given credit for the film's emphatic success.
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