Professional ratings
Aggregate scores
Source	Rating
Metacritic	74/100
Review scores
Source	Rating
AllMusic
The A.V. Club	B+
Consequence of Sound	C
Exclaim	8/10
The Guardian
NME	3/5
Pitchfork Media	7.3/10
Rolling Stone
Spin	5/10
XXL	(XL)

Always Strive and Prosper is the second studio album by American rapper ASAP Ferg. It was released on April 22, 2016, by A$AP Worldwide, Polo Grounds Music and RCA Records. The album was supported by two singles: "New Level" featuring Future, and "Back Hurt" featuring Migos.

On December 18, 2015, ASAP Ferg released the album's first single, titled "New Level". The song features a guest appearance from Southern hip hop recording artist Future, with the production that was handled by Honorable C.N.O.T.E. On January 19, 2016, the music video was released for "New Level" featuring Future.

On June 28, 2016, the bonus track "Back Hurt" featuring Migos, was sent to urban radio as the album's second single. The following day, the music video was released.

"Let It Bang" featuring Schoolboy Q, was released as the album's promotional single on March 24, 2016. The following day, the music video premiered for "Let It Bang" featuring Schoolboy Q. The audio for "Hungry Ham" featuring Skrillex and Crystal Caines, was released as the album's second promotional single on April 7, 2016. The audio for "Strive" featuring Missy Elliot, was released as the album's third promotional single on April 14, 2016.

Always Strive and Prosper has received generally positive reviews. At Metacritic which assigns a normalized rating out of 100 to reviews from critics, the album received a score of 74 based on 15 reviews, which indicates "generally favorable reviews".

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