Alvin Achenbaum

Alvin Achenbaum
Born	Alvin A. Achenbaum December 11, 1925 Bronx County, New York
Died	January 26, 2016 New York County, New York
Alma mater	University of California, Los Angeles; Columbia University
Occupation	Marketing Management Consultant
Website	http://achenbauminstitute.com/

Alvin Achenbaum (December 11, 1925 in Bronx County, New York – January 26, 2016 in New York County, New York was an advertising executive and marketing management consultant of the late 20th century. He is founder and president of the Achenbaum Institute of Marketing. He attended Taft High School and served as a Corporal in the Army Air Corps during World War II. He earned a bachelor's degree in Business Economics from the University of California, Los Angeles and a master's degree in Business Economics from Columbia University.

From 1951 to 1974, Achenbaum held senior executive positions at four major advertising agencies in New York City: McCann Erickson, J. Walter Thompson, Grey Advertising, and Ted Bates, where he served as vice chairman, overseeing all professional services.

Over the next four decades, Achenbaum was chairman of a series of marketing management consultancies, including Canter, Achenbaum and Associates, which he co-founded with longtime colleague Stanley Canter in 1974, and Achenbaum, Bogda Associates, which he formed with Pete Bogda in 1993. These firms advised more than 150 blue chip American and global companies. Notable clients included Procter and Gamble, GE, Nestle, Kraft, Honda, and the United States Department of Defense.

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