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Alternative pop


Indie pop (also typeset as indie-pop or indiepop) is a music subculture and counterpart of indie rock that combines guitar pop with DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and subsequently generated a thriving fanzine, label, and club and gig circuit. The style differs from indie rock to the extent that it is more melodic, less abrasive, and relatively angst-free. In later years, the definition of indie pop has bifurcated to also mean bands from unrelated DIY scenes/movements with pop leanings. Subgenres include chamber pop and twee pop.

Indie pop is not just "indie" that is "pop." Not too many people realize this, or really care either way. But you can be sure indie pop's fans know it. They have their own names for themselves ... the music they listen to ... their own canon of legendary bands ... and legendary labels ... their own pop stars ... their own zines ... websites ... mailing lists ... aesthetics ... festivals ... iconography ... fashion accessories ... and in-jokes ... in short, their own culture.

Within indie genres, issues of authenticity are especially prominent: indie was born in a Utopian attempt to stop the inevitable cycle of bands being co-opted - and, it is assumed, corrupted - by the mainstream.

The term indie had been used for some time to describe artists on independent labels (and the labels themselves). Both indie and indie pop had originally referred to the same thing during the late 1970s. Inspired more by punk rock's DIY ethos than its style, guitar bands were formed on the then-novel premise that one could record and release their own music instead of having to procure a record contract from a major label. According to Emily Dolan, indie is predicated on the distorted music of the Velvet Underground, the "rebellious screaming" of early punk, and "some of rock's more quirky and eccentric figures", such as Jonathon Richman.Pitchfork's Nitsuh Abebe identifies the majority of indie as "all about that 60s-styled guitar jangle".


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