Alta Loma Entertainment
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|
| Private | |
| Industry | Lifestyle |
| Founded | 1953 Chicago, Illinois, U.S. |
| Founder | Hugh Hefner |
| Headquarters | Beverly Hills, California, U.S. |
|
Area served
|
Global |
|
Key people
|
Scott Flanders, CEO |
| Products |
Playboy Magazine Playboy TV Playboy Online Adult entertainment |
| Revenue |
 $215 million (2010) |
|
$-36.30 million (2010) |
|
|
$-48.50 million (2010) |
|
| Total assets |
$196.83 million (2010) |
| Total equity |
$-22.30 million (2010) |
|
Number of employees
|
165 (2013) |
| Website | playboyenterprises |
 |
|
|
Type of site
|
Magazine website, erotica |
|---|---|
| Available in | English |
| Owner | Playboy Enterprises, Inc. (managed by MindGeek) |
| Created by | Playboy Enterprises, Inc. |
| Revenue | N/A |
| Website | playboy |
| Alexa rank |
 3,470 (April 2014[update]) |
| Commercial | Yes |
| Registration | N/A |
| Launched | 1994 |
| Current status | Active |
Playboy Enterprises, Inc. is an American privately held global media and lifestyle company headquartered in Beverly Hills, California. It was founded by Hugh Marston Hefner to initially manage the Playboy magazine empire. The company is structured with two primary business segments: Media (which manages content for print, digital, social, mobile, TV and radio platforms) and Licensing (which licenses the Playboy name, Rabbit Head design and other trademarks, logos and images for use in connection with consumer goods, venues and events). Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of content, products and high-profile events that embody both “eroticism and fine art.” The Playboy rabbit logo is one of the most widely recognized and popular brands in the world.
Sales of Playboy magazine peaked in 1972 at over 7 million copies. Today, Playboy’s 5.6 million readers continue to rank it #1 for being one of their favorite men’s monthly magazines. The company now derives over 40 percent of its revenues from its media division, and about half of the revenue comes from the licensing of consumer products.
Playboy Enterprises, Inc. is based in Beverly Hills, California, having closed its former headquarters in the top office floors of 680 N. Lake Shore Drive in Chicago, Illinois in April 2012. In January 2013, the company said it employed 165.
Playboy Enterprises was created in 1953 as the HMH Publishing Co., Inc. for the purpose of publishing Playboy. The business quickly expanded and began to develop and distribute a wider range of adult entertainment. It went public in 1971. Christie Hefner, daughter of Hugh Hefner, was the President from 1982, and Chairman of the Board and Chief Executive Officer from 1988, until she left the company in 2009. In late 2015, it was announced that Playboy Magazine would drop all centerfolds in their magazines. The first magazine without centerfolds was the March,2016 edition, released in early 2016.
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Wikipedia