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Founded | 12 December 1994 | ||||||
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Commenced operations | July 1995 | ||||||
Ceased operations | October 2000 | ||||||
Hubs | Entebbe International Airport | ||||||
Fleet size | 1 | ||||||
Destinations | 4 | ||||||
Key people | Christo Roodt, MD |
Alliance Airlines (later known SA Alliance Air) was a multi-national long-haul airline based at Entebbe International Airport in Uganda. It was set up in 1995 as a joint venture between South African Airways (SAA) and the governments of Tanzania and Uganda. The airline ceased operations in 2000.
The airline's formation was linked to the African Joint Air Services (AJAS) Accord which was signed in 1990 by Tanzania, Uganda and Zambia. The latter left in 1992 due to lack of funds. It began operations in July 1995 and operated a single Boeing 747SP leased from SAA, painted in the distinctive Alliance Air colour scheme.
Alliance Air had planned to serve Dar es Salaam, Dubai, Entebbe, Johannesburg, London and Mumbai. Flights to Rome would have been added at a later date. The launch of the airline sent shock waves to Kenya Airways, the dominant airline in the region.
It was renamed SA Alliance Air for a short while with an SA Alliance Express sister airline as well featuring a new logo based on the South African Airways flag inspired tail design. However this look was not applied to any aircraft.
At inception the airline was led by Christo Roodt as its Managing Director. Members of the board included Michael Katz, Anton Moolman and Mike Myburgh from South Africa; Joseph Mungai and Adrian Sibo from Tanzania and Uganda respectively. In 1998, the airline bought a 49% stake in the Rwandan flag carrier Air Rwanda and operated as Alliance Express.
Its effective shareholding was 40:30:30 owned by SAA, Tanzania and Uganda respectively. However, the actual ownership structure was as follows: