AllSaints
| Industry | Fashion |
|---|---|
| Founded | 1994 |
| Headquarters | London, United Kingdom |
|
Area served
|
Worldwide |
| Website | www.AllSaints.com |
AllSaints is a British fashion retailer headquartered in London, UK. AllSaints sells menswear, womenswear apparel, footwear, and accessories in more than 219 stores, and has approximately 3,200 employees across 25 countries including the UK, France, USA, Canada, Russia, South Korea and Taiwan. Currently, 85% of the company is owned by Lion Capital LLP.
AllSaints was founded in 1994 by Stuart Trevor, and Kait Bolongaro, who was the original womenswear designer at AllSaints, and who have since gone on to found the Bolongaro Trevor label. AllSaints started as a wholesale menswear brand that sold exclusively to high-end retailers such as Harvey Nichols and Harrods. The company was named after Stuart Trevor's pseudonym, "The Saint", based on his initials "ST" and updated at the 1993 Notting Hill Carnival that he attended, spending much of his time on All Saints Road. The first stand-alone AllSaints store was opened in Foubert Place off Carnaby Street in London on AllSaints Day in 1997. The company's first womenswear collection followed the next year (1998), born directly out of the expanding menswear collection.
By mid-2004, AllSaints had expanded to 10 stores in the UK and was poised to launch its childrenswear line. Between mid-2004 and the end of 2005, controversial fashion financier Kevin Stanford, co-founder of womenswear chain Karen Millen, bought out each of AllSaints partners besides Stuart Trevor, thus acquiring a majority stake in the company. Finally in December 2005, Stanford bought out Trevor's stake in the company as well. In 2006, AllSaints sold a 35% stake in the company to Icelandic investment firm, Baugur Group, with Kevin Stanford as the majority shareholder. In late 2006, the company launched its e-commerce website.
AllSaints rapidly expanded globally in 2009–10. That same year the company launched its U.S.-specific e-commerce site and opened its first U.S. store in New York City. Starting in 2009, AllSaints opened stores all across the United States; including New York, Boston, Los Angeles, San Francisco, Miami, Washington, D.C., Santa Monica, Seattle and Chicago. By 2010, the cost of North American expansion was £43 million. Approximately half of revenues now come from overseas and the company has approximately 3,200 employees, with an average age of 27.
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