Alex Omes

Alejandro "Alex" Omes (c. 1971 – January 12, 2015) was an Argentine-born American nightlife impresario and concert promoter. In 1999, Omes and Russell Faibisch, his then-business partner, co-founded the Ultra Music Festival, an outdoor electronic music festival held annually in Miami, Florida. Since its founding, Ultra Music Festival has grown into one of the country's and the world's largest electronic dance music festivals. An estimated 400,000 people attended Ultra Music Festival over the course of two weekends in 2013, the highest number of attendees to date.

Omes was born and raised in Argentina. He moved to Miami Beach, Florida, when he was 9 years old with his mother and brother, Carlos Omes. Alex Omes graduated from Miami Beach Senior High School.

He began his career within Miami's club and electronic music scenes as a bouncer at the Cameo nightclub in Miami Beach during the 1990s. He then became a publisher of an electronic and dance music magazine called D'VOX, which focused on Miami's emerging electronic dance music industry during the 1990s. Omes acquired professional contacts within the city's music and DJ culture while working at D'VOX and the nightclubs.

One of Omes's contacts within the music industry was Russell Faibisch, with whom he conceived the idea for a beachfront music festival that would become Ultra. The two met at an event. In a 2013 interview with Miami New Times, Faibisch recalled, "I was doing an event and had to place some ads...That's when I met Alex Omes, who had the vision. We started Ultra together." Omes and Faibisch, who had similar interests in club music, soon became close friends and, later, business partners. Together, they brainstormed the idea for a beachfront music festival to be held alongside the annual Winter Music Conference (WMC). Thousands of attendees and electronic music fans had attended WMC annually since its creation in 1985. The two business partners saw potential for a dance music event during the same week as WMC.

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