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Alex Amancio

Alex Amancio
Born Alexandre Amancio
Residence Montreal, Quebec, Canada
Nationality Canadian
Occupation Creative Entrepreneur
Notable work Assassin's Creed: Revelations,
Assassin's Creed Unity
Spouse(s) Anne-Laure Der Hagopian
Children 1

Alexandre Amancio is Chief Creative Officer of Lune Rouge and Co-Founder of Reflector Entertainment Ltd., formerly a Creative Director of Assassin's Creed at Ubisoft Montreal.

Amancio joined the Ubisoft Montreal team in 2005 as Art Director. On Far Cry 2, he led the art team and spearheaded an innovative shader system that became the foundations of the Dunia engine graphical pipeline. This innovative technique was soon turned into an Autodesk Master Class, for which Amancio delivered several conferences across the globe.

In 2009, Amancio was offered a position as the Creative Director of Assassin's Creed: Revelations, a game that was reportedly completed in less than a year.

Amancio left Ubisoft in 2012 for a short foray as Chief Creative Officer of Cossette, a Montreal-based advertising agency, but was soon back at Ubisoft to help complete Assassin's Creed Unity, which had already been in the works for two years.

Following Assassin's Creed Unity, Amancio left Ubisoft and is now Chief Creative Officer of Lune Rouge, a holding and investment firm held by Cirque du Soleil founder, Guy Laliberté, as well as Co-Founder of Reflector Entertainment Ltd., an enterprise that focuses on the creation of original transmedia content.

He has been nominated twice for Outstanding Achievement in Video Game Writing at the Writer’s Guild Awards, for Assassin's Creed: Revelations in 2012 and Assassin's Creed Unity in 2015.

Amancio's parents, Alexandre and Jacinta, spent their childhoods and most of their early adult years in Angola, Africa before war and violence forced them to move to Portugal, in 1975. In 1979, they emigrated to Montreal, Quebec, Canada. Alex was three years old.

Growing up in Montreal's the rich francophone culture, Amancio learned French as his second language and would soon pick up English from film and television, early passions of his. In 1982, Amancio's father took him to see a double feature of Star Wars, episodes IV and V, and inadvertently ignited a lifelong passion for rich, creative universes that would grow into Amancio's career.


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