Alan Mruvka
| Alan Mruvka | |
|---|---|
| Born | 1958 (age 58–59) The Bronx, New York |
| Residence | Beverly Hills, California |
| Nationality | American |
| Education |
University of Miami Pratt Institute |
| Occupation | Filmmaker, film producer, television producer, screenwriter, actor, entrepreneur, real-estate developer |
| Years active | 1984–present |
| Parent(s) | Father: Murray Mruvka, Mother: Ruth Mruvka |
| Website | twelveoneentertainment |
Alan Mruvka (born 1958 in Bronx, New York) is an American entertainment and media entrepreneur, film producer and screenwriter. He created and co-founded Movietime Channel, which later became E! Entertainment television. He is the Founder, President and CEO of 'The Alan Mruvka Company', and is a California real estate developer.
Mruvka was born to Polish refugees in Bronx, New York in 1958. He grew up in Flushing, Queens and Englewood Cliffs, New Jersey, where he attended Dwight Morrow High School. He studied architecture and structural engineering at the University of Miami and New York's Pratt Institute.
Mruvka founded E! Entertainment Television, formerly known as Movietime, and was chairman and co-founder of The Ministry of Film and Filmtown Entertainment, and is now President/ CEO of TwelveOne Entertainment, a movie and television production company, talent management company, digital web company, music company and sports promotion and management company.
Mruvka created and founded Movietime Channel Inc now known as "E! Entertainment Television" with partner Larry Namer in 1984. He said the inspiration to create Movietime Channel came while attending a Hollywood AFI seminar about selling screenplays to studios, but instead listened to the studio executives complain about the high cost of advertising a movie. It was then that Mruvka set out to raise seven million dollars to start the network. After three years of not raising any money, a chance meeting on a flight to New York led him to the investment banking company of Mabon Nugent. The investment banking company put a consortium together and raised Mruvka 2.3 million dollars. Mruvka took the money, set up shop in Hollywood and on July 31, 1987, Mruvka and Namer launched Movietime. The network began operation, showing interviews with stars, behind the scenes and movie trailers and charging the studios to show them, a business similar to what MTV did with music and intended for the same demographic. Once on the air, Mruvka raised an additional 200 million dollars within the next twelve months.
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