Alala

Alala (Ancient Greek: Ἀλαλά (alalá); "battle-cry" or "war-cry"), was the personification of the war cry in Greek mythology. Her name derives from the onomatopoeic Greek word ἀλαλή (alalḗ), hence the verb ἀλαλάζω (alalázō), "to raise the war-cry". Greek soldiers attacked the enemy with this cry in order to cause panic in their lines. Hesiod asserted that Athenians adopted it to emulate the cry of the owl, the bird of their patron goddess Athena.

According to Pindar, Alala was the daughter of Polemos, the personification of war, and was characterised by the poet as "Prelude of spears, to whom soldiers are sacrificed for their city’s sake in the holy sacrifice of death". Her aunt was the war goddess Enyo and her uncle was the war god Ares, whose poetic epithet is Alaláxios (Ἀλαλάξιος). As such she is one of the attendants of Ares out on the battlefield, along with the rest of his entourage: Phobos and Deimos (his sons); Eris/Discordia, with the Androktasiai, Makhai, Hysminai, and the Phonoi (Eris' children); the Spartoi, and the Keres.

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