Ala Paredes
| Angela "Ala" Paredes | |
|---|---|
| Born | April 17, 1983 |
| Residence | Sydney, Australia |
| Citizenship | Australian |
| Education | Bachelor of Arts in Communication(2004) |
| Alma mater | Ateneo de Manila University |
| Occupation | Correspondent |
| Years active | 2001–present |
| Employer | ABS CBN Global |
| Known for | environmental activist, vocalist, tv personality, model |
| Home town | Quezon City, Philippines |
| Parent(s) | Jim Paredes (Father) Lydia Paredes (Mother) |
| Relatives | Erica Paredes (Sister) Mio Paredes(Brother) |
| Website | http://ala-ism.pansitan.net |
Angela "Ala" Paredes is an Australia-based Filipino environmental activist, commercial model and writer, who at various times in her career was also a TV host, vj, advice columnist, and vocalist for Filipino alternative band Hiraya. Since moving to Australia, she has become one of the correspondents covering Australia for the Philippines' ABS-CBN News & Current Affairs.
Paredes graduated from high school in 2000 at the School of the Holy Spirit (SHSQC), a private, all-girls Roman Catholic school in Quezon City. She then moved on to the Ateneo de Manila University, where she received her Bachelor of Arts in Communication in 2004.
She first ventured into modeling in her junior year in college, doing a commercial for a facial wash, and soon endorsing a clothing line. Initially Ala was perceived to have the advantage of a familiar family name: she is the second daughter of singer Jim Paredes of the APO Hiking Society. But she soon became popular in her own right, taking up social causes just as her father, well known for his advocacies, did before her. Model in Globe Telecom's TV Ad "ARE YOU ONE OF US?" early 2000
In her first forays as a television personality, doing television ads, she quickly became a recognizable figure, distinguished by her morena (malay brown) complexion and curly hair, a sharp contrast to the traditional look of models at the time. The Philippine Center for Investigative Journalism took note of her unusual success and said:
At around the same time, Paredes began blogging regularly, with her blog soon becoming popular and earning her a reputation as a celebrity blogger – a role she would later use to promote environmental issues.
Paredes' modeling career soon burgeoned into a television career. She continued modelling occasionally but became a regular VJ for ABS-CBN's music channel MYX, and then later the host of IslaMusik, a television show on ABC 5 featuring a musicians from all over the Philippines. She also often served as a presenter at numerous events. As a writer, she also became an advice columnist for Pink magazine.
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