Ajay Kohli
| Ajay Kumar Kohli | |
|---|---|
| Nationality | United States |
| Known for | Market orientation |
| Title | Gary T. and Elizabeth R. Jones Chair |
| Academic background | |
| Education |
University of Pittsburgh Indian Institute of Management Calcutta Indian Institute of Technology Kharagpur |
| Thesis title | Determinants of Influence in Organizational Buying: A Contigency Perspective |
| Thesis year | 1986 |
| Doctoral advisor | Gerald Zaltman |
| Academic work | |
| Discipline | Marketing |
| Institutions |
Georgia Institute of Technology Emory University University of Texas at Austin |
Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology. He is known for his work on market orientation, marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing. He is a fellow of the American Marketing Association.
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