Agimat or bertud or anting-anting, is a Filipino word for "amulet" or "charm".Anting-anting is also a Filipino system of magic and sorcery with special use of the above-mentioned talismans, amulets, and charms. It is part of a wider South-East Asian tradition of tribal jewelry, as "gantung" (meaning "hanging") in Indonesian/Malay and "anting-anting" (meaning "ear pendant") in Javanese.
In the Philippine occult tradition, there is usually a corresponding agimat to deal with in a particular area in a person's life. The most frequent types of agimat are used for removing hexes and exorcism of evil spirits. An agimat also called a gayuma serves as a love charm which makes the owner more attractive to the opposite sex. Although stereotyped as a cross, a flat, round or triangular golden pendant accompanying a necklace or a necklace-like item, it is also depicted as an enchanted stone that came from the sky or a fang left by a lightning strike (pangil ng kidlat) or even a drop of liquid from the heart of a banana tree at midnight (mutya). In relation to the latter, it is usually ingested. An agimat is usually accompanied by a small book of magic incantations which must be read during Good Friday or a certain special date to attain the amulet's full power and benefit. An agimat could also be in the form of a clothing with magic words inscribed on it, or even in the form of edible enchanted mud (putik in Tagalog).
Other methods of obtaining an agimat is by getting the liquid that is drained from an exhumed body of an unbaptized child or aborted fetus or offering food and drinks to the spirits in a cemetery during midnight of Holy Wednesday or Holy Thursday. Most of the amulets bear Latin inscriptions into it. Like those in Quiapo district in Manila, most of the agimat merchants are near churches (like in its courtyard or in the marketplace just nearby). Filipino freedom fighters also wore anting-anting to battle against the Spaniards and the Americans. Filipino hero Macario Sakay wore a vest that has religious images and Latin phrases to protect him from bullets. Former Philippine-President Ferdinand Marcos, was given an anting-anting by Gregorio Aglipay that could supposedly make Marcos invisible. Marcos said that the agimat is a sliver of wood that was inserted into his back before the Bataan campaign on 1942.