"Again and Again" is the lead single taken from Jewel's sixth studio album, Goodbye Alice In Wonderland. Promotional singles of the song were sent out in late February 2006 (US); however, the single didn't start to gain airplay till about mid-April 2006.

"Again and Again" is an upbeat soft tempo ballad, written by Jewel and John Shanks and produced by Rob Cavallo.

Stephen Thomas Erlewine from Allmusic wrote that the song is one of her best pop songs and picked it as one of the album's best tracks. Preston Jones from Slant Magazine wrote that the track is a slick, radio-ready ditty as vacuous as it is catchy." Catie James from Blogcritics wrote that the track has "addictive cadence".

"Again and Again" is Jewel's fifth single released to airways that did not receive any form of remixing. A radio version was released on a 1 track European promo CD which simply sped up the tempo of the song (the same thing was done for the radio edit of "2 Become 1".)

The single eventually became the most added song to AC radio stations in the US. However, as the lead single from the album, it didn't do as well as her previous lead singles ("Who Will Save Your Soul", Hands", "Standing Still" and "Intuition").

The music video was officially released to television around March 2006. The video was directed by Matthew Rolston, and featured Jewel walking around a farm house and a plantation. While relatively plotless, the end of the video shows Jewel finding the man she sings about in the song.

"Again and Again" received no sort of commercial release within the US besides a promotional single (those are not available for purchase). A digital download single wasn't even released in the US for purchase, which even contributed to the lower chart position on the Billboard Hot 100 Singles Charts. However, there was a commercial release for the US release of the double a-side single. Also, international singles were issued. For the international release of the CD Single, a different single cover was distributed and for the US release of the double a-side single, a different single cover was also distributed. The cover shown above is the cover for the US release of the Promotional Single.

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