Aerus LLC

Aerus LLC, formerly Electrolux Corp. USA, manufactures vacuum cleaners, carpet cleaners and air purifiers. It is headquartered in Dallas, Texas, and has over 500 independently owned franchises in the U.S. and Canada. Aerus is the successor to Electrolux USA, the iconic manufacturer of vacuum cleaners. However, the Electrolux name is now used in the U.S. by the Electrolux Group of Sweden, which also manufactures Eureka vacuum cleaners.

Electrolux was founded in 1924 by Gustaf Sahlin, a Swedish businessman who emigrated to the United States. Its tank vacuum quickly became an industry standard, and was very popular for many decades.

In 1968, Consolidated Foods Corporation (now known as Sara Lee Corporation) acquired Electrolux.

In 1989, Electrolux Corp. USA created Purelux the first residential under-the-sink water purification system combining ultraviolet (UV) light and activated carbon filtration. Actor Lloyd Bridges was the company's spokesperson.

In 2000, the North American rights to the Electrolux brand name were sold to Electrolux Group of Sweden, which was previously unaffiliated since 1968. The corporation that originally manufactured Electrolux vacuums has been known as Aerus since 2001.

Aerus LLC was formed in 1924 as Electrolux Corporation USA.

In 1924, Gustaf Sahlin came to America to set up Electrolux Corp USA to import and sell the new tank type vacuum cleaner in America. The machine was the revolutionary Lux Model V made by AB Electro-Lux of Sweden and invented by Axel Wenner-Gren. People did not know what the new contraption was at first, but when showed how well it cleaned in their home, they were sold. In 1929, a shipment of Model XI cleaners sank, forcing Electrolux Corp. to build machines in the US. In 1931, the White Sewing Machine Company in Cleveland, OH was contracted to build the Model XII, however this was not a permanent move as Electrolux Corp wanted its own factory. In 1933, Electrolux Corp. set up a new factory in Old Greenwich, Conn. With Electrolux Corp in good shape and making its own products, AB Electrolux divested its stock to focus on refrigerator production and made itself a minority shareholder. From then on the two companies sold different products. The American products were never sold in Europe and the European Products were never sold in America.

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