Advertising Standards Authority (New Zealand)

Advertising Standards Authority

Abbreviation	ASA
Location	Wellington
Region served	New Zealand
Website	asa.co.nz/

The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand.

In 2008 there is a total of $2.3 billion spent on advertising in New Zealand. These advertisements attracted 671 complaints to the ASA with 153 being upheld or settled. Of the remainder 140 were not upheld, 317 were judged as lacking grounds to proceed and 61 were withdrawn.

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