Adidas Yeezy

Adidas YEEZY is the official sneaker and clothing collaborative project between athletic company Adidas and American hip hop artist Kanye West. It consists of menswear, and footwear in all sizes: Adidas Yeezy Boost 750, Adidas Yeezy Boost 350, and Adidas Yeezy 950 Duck Boot.

On June 29, 2016, Adidas announced a new long-term contract with West which sees the Yeezy line extend to a number of stores and enter sports performance products. The Yeezys will be seen in basketball, American football, football, and more.

The collaboration's first season was noted for its stripped down, ready-to-wear style, which drew on military clothing and flesh-toned colors.Vogue observed a pessimistic aesthetic and "a protective toughness, a body-conscious severity that made the clothes more than a simple accessory."

On December 3, 2013, Adidas confirmed a new shoe collaboration deal with West. West confirmed the release of the Adidas

The release of the Yeezy Boosts and the full Adidas collaboration was showcased in New York City on February 12, 2015, with free streaming to 50 cinemas in 13 countries around the world. An initial release of the Adidas Yeezy Boost 750 was limited to 9000 pairs to be available only in New York City via the Adidas smartphone app; the Adidas Yeezy Boosts were sold out within 10 minutes. The shoes released worldwide on February 28, 2015, were limited to select boutique stores with Adidas Consortium accounts and Adidas Originals stores.

On February 8, 2015, the name and design for the Kanye West and Adidas collaboration shoe was revealed. On February 10 Adidas revealed posters of the Yeezy Boost 750 all throughout their flagship stores. The Yeezy boost 750 was released at those flagship stores on February 14 only available to those who confirmed a reservation through the Adidas mobile app. On February 21 the Yeezy Boost 750 was available throughout a wider range of retailers than just adidas. The shoe retailed for $350.

On June 11, 2016, Yeezy Season 2 began with the release of a third Yeezy shoe, the Yeezy Boost 750. The shoe was sold in an all-grey color scheme with a phosphorescent (glow-in-the-dark) gum outsole. This was the first time a glow-in-the-dark sole has been featured since the Nike Air Yeezy line. The shoe features improved materials such as higher quality suede and leather. Like the previous 750s, this was sold for a retail price of $350.

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