Ad Schulberg

Henry C. Rogers and Roz Rogers were American publicists in the entertainment industry.

Henry Rogers founded an independent public relations firm in 1935 and with his partner Warren Cowan, which became Rogers and Cowan. Crediting him with being the founder of modern-day publicity, the New York Times wrote, "Henry C. Rogers transformed the seedy world of the Hollywood press agent into a plush-carpet profession. Rogers was known as the man who elevated industry ethical standards, particularly through his insistence that public relations professionals had as much responsibility to the news media as they did to their clients."

"He was the Cary Grant of public relations." Henry Rogers created the now famous Oscar campaign when in 1945 he turned Joan Crawford from “box office poison” to an Oscar winner for best actress in a leading role for her performance in “Mildred Pierce.” The NY Times wrote, “Mr. Rogers, who was credited with making Rita Hayworth a household name and with creating the sweeping publicity campaigns that have become a fixture of the annual quest for Academy Awards, became almost as well known in Hollywood as the famous clients” who included Audrey Hepburn, Lucille Ball, Paul Newman, Frank Sinatra, Cary Grant, Gregory Peck, Danny Kaye, Rex Harrison, Gary Cooper, Kirk Douglas, Liz Taylor, Shirley MacLaine, Olivia de Havilland, Jane Wyatt and Jane Wyman. Later expanding into international and corporate PR, representing Fortune 500 companies and earning the prestigious appointment as Prince Philip, the Duke of Edinburgh’s, first ever publicist.

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