Action News

Action News is a local television newscast format in the United States. First conceived in Philadelphia, Pennsylvania, it is characterized by a tight format with strict time limits on set packages, a focus on surrounding suburbs, and a focus on young talent. It was a competitor to the "Eyewitness News" format.

The "Action News" format was conceived in Philadelphia, Pennsylvania, at WFIL-TV (now WPVI-TV) by news director Mel Kampmann in 1970 as a response to the "Eyewitness News" format that was used on rival station KYW-TV. At this time, WFIL-TV was said to be "#4 in a three-station market."

The main difference between Action News and Eyewitness News was that the former was far more tightly formatted. Time limits were placed on packages – for instance, a reporter package could be no longer than 90 seconds. This difference enabled the station to cover more stories than its competitors. Another key difference was the focus on the surrounding Philadelphia suburban areas – a response to the movement of residents from the city to the suburbs. Finally, WPVI placed more emphasis on young talent – while WCAU-TV and KYW-TV used older, well-known news anchors such as Vince Leonard, Tom Snyder, and John Facenda, WPVI had a young Larry Kane as its top anchor. Later, the station would add the very popular Jim O'Brien as its main weathercaster.

The format was immediately successful, and after going back and forth with KYW for first place, WPVI took the lead in 1977 which it has held ever since. Capital Cities Communications, WPVI's owner at the time, took the format to most of its other stations.

One of the major development stations for WPVI's Action News was its Capital Cities sister station, WKBW-TV in Buffalo, New York. Under the leadership of news director Irv Weinstein, who had developed his own similar format under the name Eyewitness News (and before that, Pulse Beat News and Rock and Roll Radio News), WKBW developed much of the talent that WPVI would later hire to boost them to #1 in the market; anchor Jim Gardner (replacing Larry Kane when he moved to WABC in New York), weatherman Dave Roberts, and voice-over artist Jeff Kaye are the three highest-profile WPVI personalities to have come from WKBW.

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