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KYW-TV

KYW-TV
KYW-TV CBS 2013 logo.png
Philadelphia, Pennsylvania
United States
Branding CBS 3 (general)
CBS 3 Eyewitness News (newscasts)
Slogan Expect More
The Pride of Philadelphia
Channels Digital: 26 (UHF)
Virtual: 3 ()
Affiliations
Owner CBS Corporation
(CBS Broadcasting, Inc.)
Founded 1932
(as experimental station W3XE)
First air date September 1, 1941; 75 years ago (1941-09-01)
Call letters' meaning Derived from sister station KYW radio
Sister station(s) KYW, WIP-FM, WOGL, WPHT, WPSG, WTDY-FM, WXTU
Former callsigns
  • WPTZ (1941–1956)
  • WRCV-TV (1956–1965)
Former channel number(s)
  • Analog:
  • 3 (VHF, 1941–2009)
Former affiliations NBC (1941–1995)
Transmitter power 790 kW
Height 375 m (1,230 ft)
Facility ID 25453
Transmitter coordinates 40°2′33″N 75°14′33″W / 40.04250°N 75.24250°W / 40.04250; -75.24250Coordinates: 40°2′33″N 75°14′33″W / 40.04250°N 75.24250°W / 40.04250; -75.24250
Licensing authority FCC
Public license information: Profile
CDBS
Website philadelphia.cbslocal.com

KYW-TV, channel 3, is a CBS owned-and-operated television station located in Philadelphia, Pennsylvania, United States. The station is owned by the CBS Television Stations subsidiary of CBS Corporation, along with CW station WPSG (channel 57) and several radio stations, including KYW (1060 AM). The KYW stations and WPSG share studios and office facilities located just north of Center City Philadelphia, and KYW-TV's transmitter is located in the Roxborough section of Philadelphia.

The channel 3 facility in Philadelphia is one of the world's oldest television stations. It began in 1932 as W3XE, an experimental station owned by Philadelphia's Philco Corporation, at the time and for some decades to come one of the world's largest manufacturers of radio and television sets. Philco engineers created much of the station's equipment, including cameras. When the station began operations as W3XE, it was based within Philco's production plant, at C and East Tioga streets in North Philadelphia, complete with a small studio and transmitter. In 1941, it began sharing programs with W2XBS (later WNBT and now WNBC-TV) in New York City, becoming NBC's second television affiliate, and creating a link between the station and the network that would last for 54 years.

On July 1, 1941, W3XE received a commercial license – the third in the United States, and the first outside of New York City – as WPTZ. The station signed on for the first time on September 1. Philco then moved WPTZ's studios to the penthouse suite of the Architect's Building, at 17th and Sansom streets in downtown Philadelphia, while retaining master control facilities at the Philco plant. The station originally broadcast from a tower in the Philadelphia suburb of Wyndmoor. It significantly cut back operations after the U.S. entered World War II, but returned to a full schedule in 1945. Channel 3 relocated its entire operation to the Wyndmoor transmitter facility during World War II, when the station aired little programming. It then became one of three stations (along with WNBT and Schenectady, New York's WRGB) that premiered NBC's regular television service in 1946. When full broadcasting was resumed, the station reactivated its studio in the Architect's Building, remaining there until 1947. WPTZ then moved into unused space at 1619 Walnut Street in Center City, where KYW radio was housed. What is now KYW-TV has been based in Center City ever since.


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