ANC Sports

ANC, is a sports marketing and signage company based in Purchase, New York. ANC, a Learfield company, provides signage, design, and marketing solutions to sports, entertainment, retail, and transportation facilities. ANC’s product and service offering includes Light Emitting Diode (“LED”), rotational, and fixed visual displays; digital media software and control systems; signage operation and maintenance; marketing consultation; graphic design; and printing production.

ANC’s recent projects include the Seattle Mariners (largest HD video display in MLB); Los Angeles Dodgers (most pixels per square foot in MLB); Cleveland Cavaliers (largest center-hung in the United States); Fulton Center (largest digital media network in a New York City transportation center); and Westfield World Trade Center (iconic digital media network).

ANC was founded in 1997 by Jerry Cifarelli, current CEO, and Alan N. Cohen, former co-owner of the Boston Celtics.

ANC acquired exclusive North American rights to Space & Time rotational signage technology in 1997 and in its first year of operations, entered into an agreement with the WNBA to provide each team with all of its rotational signage. The following year, the Company added 19 new clients who would utilize courtside and back-lit fascia rotational signage. Today, ANC partners with more than 200 teams and venues in professional and collegiate sports.

ANC formed a technology division, ANC Technologies, in 1999. ANC Technologies developed FasciaSOFT, an operating engine for LED systems, permitting the company to debut the first 360° LED fascia signage in the National Hockey League. That same year, ANC Marketing was created to provide consulting services and assist clients with marketing strategies. ANC Marketing also helped grow sponsorship revenue streams by executing programs based on each individual client’s business. ANC Design was added in 2001 to create custom LED graphics and animations as well as meet its clients’ graphic needs created by their new LED fascia systems.

ANC directed LED installations and was selected to provide ongoing operational services for digital fascia and scoreboard signage at venues such as Cleveland's Quicken Loans Arena, Minnesota's Target Center, Philadelphia's Wells Fargo Center and Toronto's Air Canada Centre from 2002 through 2006.