AMC Marlin
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1965 Rambler Marlin
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| Overview | |
| Manufacturer | American Motors (AMC) |
| Production | 1965–1967 |
| Assembly | Kenosha, Wisconsin, United States |
| Designer | Richard A. Teague |
| Body and chassis | |
| Class | Personal luxury car |
| Body style | Fastback 2-door pillarless hardtop |
| Layout | FR layout |
| Platform |
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| Chronology | |
| Successor |
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| First generation | |
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| Overview | |
| Also called | Rambler Marlin (1965) AMC Marlin (1966) |
| Production | 1965–1966 14,874 built |
| Body and chassis | |
| Class | mid-size personal luxury car |
| Related | Rambler Classic |
| Powertrain | |
| Engine | 232 cu in (3.8 L) 155 hp (116 kW; 157 PS) I6 2-bbl 287 cu in (4.7 L) 189 hp (141 kW; 192 PS) V8 2-bbl 327 cu in (5.4 L) 250 hp (186 kW; 253 PS) V8 2-bbl 327 cu in (5.4 L) 270 hp (201 kW; 274 PS) V8 4-bbl |
| Transmission | 3-speed manual 3-speed with overdrive "Twin-Stick" on console (1965) 4-speed manual (1966) 3-speed automatic 3-speed "Shift-Command" on console |
| Dimensions | |
| Wheelbase | 112 in (2,845 mm) |
| Length | 195 in (4,953 mm) |
| Width | 74.5 in (1,892 mm) |
| Height | 53 in (1,346 mm) |
| Curb weight | 2,992 lb (1,357 kg) V8 |
| Second generation | |
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| Overview | |
| Production | 1967 only 2,545 built |
| Body and chassis | |
| Class | full-size personal luxury car |
| Related | AMC Ambassador |
| Powertrain | |
| Engine | 232 cu in (3.8 L) 155 hp (116 kW; 157 PS) I6 2-bbl 290 cu in (4.8 L) 200 hp (149 kW; 203 PS) V8 2-bbl 343 cu in (5.6 L) 235 hp (175 kW; 238 PS) V8 2-bbl 343 cu in (5.6 L) 280 hp (209 kW; 284 PS) V8 4-bbl |
| Transmission | 3-speed manual 3-speed with overdrive 4-speed manual 3-speed automatic 3-speed "Shift-Command" on console |
| Dimensions | |
| Wheelbase | 118 in (2,997 mm) |
| Length | 201.5 in (5,118 mm) |
| Width | 78 in (1,981 mm) |
| Height | 53 in (1,346 mm) |
| Curb weight | 3,342 lb (1,516 kg) V8 |
The Rambler Marlin (later AMC Marlin) is a two-door fastback automobile produced in the United States by American Motors Corporation from 1965 to 1967. A halo model for the company, it was marketed as a personal luxury car.
In 1965, the car was marketed as "Rambler Marlin". For 1966, the car featured "Marlin" identification only, named "AMC Marlin", as was the 1967 model.
Its fastback roof design was previewed on the 1964 Rambler Tarpon show car, based on the compact Rambler American. 1965 and 1966 model year production Marlins were fastback versions of the mid-sized two-door hardtop Rambler Classic, and 1967 brought a major redesign in which the car was given the new, longer AMC Ambassador full-size chassis. This version had a longer hood and numerous 'improvements' including more interior room and new V8 engines.
As consumer per capita income increased in the early 1960s, the U.S. automobile market expanded. Whereas American Motors’ profitable marketing strategy under George W. Romney had concentrated on compact, economical cars, Romney's successor as CEO, Roy Abernethy, saw larger, more prestigious and luxurious models as a new profit opportunity. The objective was to compete with the "Big Three" automobile manufacturers (General Motors, Ford, and Chrysler) by expanding AMC's model lines into additional market segments; particularly by developing a sporty, roomy, 6-passenger sedan that would occupy a unique niche in the market. The idea was that the new car would be a distinctive, low-volume model symbolizing a new Rambler look and spearheading a full product line. To be a distinctive competitor in the big league with the Big Three, it was decided that it should be flashy and intermediate-sized, and in an era when other automakers were stressing the power of muscle cars for their intermediate-sized image vehicles, the new model - the Marlin - was to feature comfort and spaciousness.
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