"AKA... What a Life!" | ||||
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Single by Noel Gallagher's High Flying Birds | ||||
from the album Noel Gallagher's High Flying Birds | ||||
B-side | "Let the Lord Shine a Light on Me" | |||
Released | 9 September 2011 | |||
Format | Digital download, 7" vinyl, CD single | |||
Recorded | 2010 | |||
Genre | Alternative rock, Pop rock | |||
Length | 4:24 | |||
Label | Sour Mash | |||
Songwriter(s) | Noel Gallagher | |||
Producer(s) | Dave Sardy | |||
Noel Gallagher's High Flying Birds singles chronology | ||||
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Noel Gallagher's High Flying Birds track listing | ||||
10 tracks
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"AKA... What a Life!" is a song by the English rock band Noel Gallagher's High Flying Birds. The song was written by Noel Gallagher and was released through Gallagher's own label, Sour Mash Records and produced by Dave Sardy whom Noel had previously worked with on Oasis records.
It was released on 9 September 2011 as the second single from the band's eponymous studio album, Noel Gallagher's High Flying Birds (2011). Following the success of "The Death of You and Me", "AKA... What a Life!" was released as a digital UK single on 9 September 2011, alongside "If I Had a Gun...", which was released as a North American (digital) single on 31 August 2011. It was later physically released as a CD single, 7" vinyl on 17 October 2011. It reached number twenty on the UK Singles Chart.
On 1 September 2011, a minute and thirty second preview of "...What a Life!" was released through a sponsorship commercial by Vauxhall on YouTube, which supposedly gave attention to the commercial.
"AKA...What a Life!" is only available for digital download in the United Kingdom.
Originally the single was to be called "Ride the Tiger" but was changed after a couple of months, due to Noel feeling uncomfortable with the title.
On 1 September 2011, Vauxhall Motors released a brand new advertisement to advertise their three-and-a-half year deal sponsorship of the England national football team. Vauxhall had also previewed a minute and a half of Noel's unreleased track single, "AKA... What a Life!" The commercial includes Frank Lampard, Wayne Rooney, Jack Wilshere, Ashley Cole, Joe Hart, Darren Bent, James Milner, and Scott Parker alongside football fans of the team and the Vauxhall staff at Wembley Stadium. Vauxhall hoped that the campaign would capture "how football brings people together" and highlighted the car brand’s support of the women’s, youth, and disability teams as well as the men’s team. The campaign was developed by McCann Erickson Birmingham.