ABS-CBN TV Plus
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| Product type | Digital Set-Top Box |
|---|---|
| Owner | ABS-CBN Convergence |
| Produced by | Atlanta DTH, Inc. |
| Country | Philippines |
| Introduced | 2011 (free trial) February 11, 2015 (commercial release) |
| Markets | Philippines |
| Ambassador(s) |
Sarah Geronimo Coco Martin |
| Tagline | "Ang Mahiwagang Blackbox" (The Magical Blackbox) |
| Website | tvplus |
ABS-CBN TV Plus (formerly Sky TV+ or simply TV+ and stylized as ABS-CBN TVplus) is a digital terrestrial television product and service owned and operated by ABS-CBN Convergence, a subsidiary of ABS-CBN. The service distributes digital set-top boxes, as well as freemium digital TV channels, Broadcast Markup Language, Emergency Warning Broadcast system, and pay per view services to select areas in the Philippines. In order to avail the service, users must buy an ABS-CBN TVplus set-top box and activate it through SMS. As of March 2017, ABS-CBN TVplus has sold over 2.6 million units of its set-top boxes.
ABS-CBN Corporation initially applied for a license from the National Telecommunications Commission to operate a digital terrestrial television service in the country back in 2007. ABS-CBN planned to utilize multiplex to offer ABS-CBN, the former Studio 23 (now S+A), and 5 additional specialty TV channels. The conglomerate is expecting to spend around 1 billion pesos annually for the next 5 years for their DTT transition. ABS-CBN utilized UHF channel 51 Manila (695.143 MHz), later UHF Channel 43 (647.143 MHz), for test broadcasts in the DVB-T format. ABS-CBN was expected to begin digital test broadcasts in January 2009.
In June 2010, the NTC announced that it would formally adopt the Japanese standard ISDB-T for digital broadcasting and issued a circular for commanding the entire country's television networks to switch-off their analog services on 31 December 2015 at 11:59 p.m. Philippine Standard Time (UTC+8). But due to a delay by the release of the implementing rules and regulations for digital television broadcast, the target date was moved to 2020.
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