3XY
| Broadcast area | Melbourne RA1 |
|---|---|
| Slogan | Listen to your new style of radio |
| First air date | 8 September 1935 (as 3XY) |
| Format | Lifestyle |
| Language(s) | English |
| Former callsigns | 3XY (1935–1991) |
| Former frequencies | 693 kHz AM (1992–2006) 1420 kHz AM (1935–1978) 1422 kHz AM (1978–1991) |
| Affiliations | Talking Lifestyle |
| Owner |
Macquarie Media (Radio 1278 Melbourne Pty. Ltd.) |
| Sister stations | 3AW |
| Website | www |
Talking Lifestyle (call sign: 3EE) is a commercial radio station in Melbourne, Australia owned by Macquarie Radio Network.
3XY began broadcasting on 8 September 1935 , the original licence being held by the United Australia Party (and later the Liberal Party). [Rival station 3KZ was licensed to the Industrial Printing Co. Ltd. for and on behalf of the Australian Labor Party (Victorian Branch).] However, from commencement, 3XY's programs were provided by Efftee Broadcasters Pty Ltd, a subsidiary of Efftee Studios, who were one of Australia's first movie makers. Efftee was owned by Frank Thring Sr., father of internationally renowned actor Frank Thring Jr. The first manager of 3XY was Tom Holt, the father of the future Prime Minister of Australia, Sir Harold Holt. 3XY originally broadcast from studios in the former ballroom at the top of the Princess Theatre, Melbourne, but in the early 1960s, the station moved to purpose-built studios in Faraday Street, Carlton; this was the first of a number of subsequent relocations.
Like virtually all broadcasters prior to the introduction of television in Australia and the invention of the transistor radio, 3XY broadcast a variety of programming styles; theoretically providing something of appeal to all its prospective listeners. The station's original slogan The Quality Station was taken seriously by management, who tried to produce programs which they often perceived as being superior to similar programs being produced by rival stations.
3XY was the last commercial radio station to come on air in Melbourne until 3MP began broadcasting in 1976, 41 years' later. By the time 3XY began broadcasting in 1935, most listeners had established their broadcasting patterns and they often continued to listen to 3XY's rivals, which is usually seen as the reason why 3XY was very low in the ratings for some decades. Despite generally low ratings, there were a few popular programs, including the children's session sponsored by Peters Ice Cream, One Man's Family, Raising a Husband, etc. The station also produced some top class live variety programs with artists of the calibre of Stella Lamond;Doug McKenzie; Max Reddy,Leslie Ross, etc.
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Wikipedia