3KZ
 |
|
| Broadcast area | Melbourne, Victoria |
|---|---|
| Slogan | Good times and Great Classic Hits |
| Format | Classic hits |
| Language(s) | English |
| ERP | 56 kW |
| Callsign meaning |
3 - Victoria KKZ - Derived from former callsign KZ |
| Former callsigns | 3KZ (1930-1990) |
| Former frequencies | 1350 kHz AM (1930-1935) 1180 kHz AM (1935-1978) 1179 kHz AM (1978-1990) |
| Affiliations | Pure Gold Network |
| Owner |
Australian Radio Network (ARN Broadcasting Pty Ltd) |
| Sister stations | KIIS 101.1 |
| Website | www |
Gold 104.3 (call sign: 3KKZ) is a radio station broadcasting in Melbourne, Australia. Gold 104.3 is part of the Pure Gold Network (which itself is a part of the Australian Radio Network) and broadcasts on the 104.3 MHz frequency.
3KZ commenced operations on 8 December 1930. Its original frequency was 1350 kHz, moving to 1180 kHz on 1 September 1935. The frequency changed again on 23 November 1978 to 1179 kHz when all Australian AM radio stations were assigned new frequencies as part of the new 9 kHz spacing plan implemented.
3KZ was for many years considered one of the "old guard" of Melbourne radio. In 1989, 3KZ was one of two successful bidders to convert to the FM band. 3KZ bid A$32 million for the right to convert to the FM band, the highest bid made for FM conversion in Australia. The second highest bid - A$20.1 million - was from radio 3AK (then operated by Bond Media), and the 3rd highest - A$10 million - was from 3TT. As a result, 3KZ moved to 104.3 MHz at 12:00 am on 1 January 1990. The station relaunched as KZFM, despite the station's official call sign of 3KKZ, carrying over its successful "Hits And Memories" positioner, with some changes to presentation style. KZFM was simulcasted on both 1179 kHz and 104.3 MHz frequencies for one month before the old AM frequency was closed down, to be later reassigned (after 12 months) to 3RPH.
The KZ switch to FM paid immediate short term dividends, as the new KZFM debuted at number one in the first ratings survey of 1990, breaking an almost three-year dominance by rival Fox FM. However KZFM's success was short-lived, with ratings soon taking a dive and the station going into receivership in 1993. Radio network Austereo soon purchased the station to supplement its popular Fox FM, however after lack of direction from its new parent company, and severe staff reductions, removal of its news room, and other cost cutting measured at KZFM, ownership of shortly changed to the Australian Radio Network, which was already operating rival radio station 101.1 TTFM.
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