35th People's Choice Awards
| 35th People's Choice Awards | |
|---|---|
| Date | January 7, 2009 |
| Location | Shrine Auditorium, Los Angeles, California |
| Hosted by | Queen Latifah |
| Television/Radio coverage | |
| Network | CBS |
The 35th People's Choice Awards, honoring the best in popular culture for 2008, was held on January 7, 2009 at the Shrine Auditorium in Los Angeles, California. They were hosted by Queen Latifah in her third straight year as host, and was broadcast on CBS. Performers for the show included Carrie Underwood and Rascal Flatts.
Due to the 35th anniversary of the People's Choice Awards and People Magazine, the two combined forces to create an award entitled "Favorite Star Under 35". The award was made for that one show and that show only. Multi-platinum singer, American Idol winner, and 5-time Grammy Award winner Carrie Underwood received the award based on the public's choice from an online poll.
The nominees for the awards were selected with the help of E-Poll Market Research using what it describes as the People's Choice Online Community to achieve a nationally representative sample of respondents aged 13 or older. For each category, the respondents were provided with a set of candidates determined by national ratings averages, box-office grosses and music sales. The respondents then chose their favorites in Television, Movies and Music. They also had the option to write in their favorites where not included among the provided candidates. The top three selections in each category became the final nominees. Winners were chosen online by those who registered with the awards shows official website.
This special category was added into the 35th Annual Award show only, because both the People's Choice and People Magazine were both celebrating their 35th anniversary. This was a one-time award, so the current title-holder (Carrie Underwood) will be the only title-holder.
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