23 (Blonde Redhead album)
| 23 | ||||
|---|---|---|---|---|
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| Studio album by Blonde Redhead | ||||
| Released | April 16, 2007 | |||
| Genre | Dream pop, nu-gaze | |||
| Length | 43:23 | |||
| Label | 4AD | |||
| Producer | Blonde Redhead | |||
| Blonde Redhead chronology | ||||
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| Singles from 23 | ||||
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| Professional ratings | |
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| Aggregate scores | |
| Source | Rating |
| Metacritic | 83/100 |
| Review scores | |
| Source | Rating |
| AllMusic |   |
| The A.V. Club | A− |
| Entertainment Weekly | A− |
| The Guardian |  |
| Mojo | |
| Pitchfork Media | 7.0/10 |
| PopMatters | 8/10 |
| Q | |
| Spin | |
| Uncut | 8/10 |
23 is the seventh studio album by Blonde Redhead. Released on April 16, 2007, it debuted on the U.S. Billboard 200 at number 63, selling roughly 11,000 copies in its first week.
The album is the first the band self-produced, with additional assistance provided by Crowded House-producer Mitchell Froom on two tracks, "Silently" and "Top Ranking". In a press release accompanying the album, the band members acknowledged their goals to be more spontaneous in their song-writing, to aim for simplicity and clarity, and to create additional tensions. Drummer Simone Pace said he found it nerve-wracking to enter the studio with only loose ideas for songs. Singer Kazu Makino admitted it "wasn't an entirely enjoyable experience. Without a producer, a referee, we could really get on each other's cases. It got intense."
The bandmates admitted that until they reached the mixing stage they were unsure what direction the album was taking.
Simone said it "sounds fresh because we are exploring new things. We get tired of doing the same thing all the time, so we search for other things to do."
The music video for single "Top Ranking" was directed by Mike Mills, and guests director/writer/actress/artist Miranda July as the main, and only, character. At the start of the video it says "One pose per second." Following that we view July for the duration striking a different pose every second, creating the effect of a living statue.
The track "23" was also used in a trailer for the British TV series Skins in February 2008, an ad for Crystal Geyser in May 2008 in Japan, and an episode of Grey's Anatomy. The song "Spring and by Summer Fall" was used in the introduction to an October 2007 episode of the CBS series Numb3rs. "23" also appeared on the internet and television commercials for the 2009 Pontiac promotion entitled "Experience Pontiac."
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