2012 Olympics gold post boxes in the United Kingdom
To commemorate British and Irish gold medal winners at the 2012 Summer Olympics and 2012 Summer Paralympics, various post boxes in the home towns of the medal winners around the United Kingdom, plus one each on Sark and the Isle of Man, were repainted gold. It marked the first occasion in modern times that the colour of post boxes in the United Kingdom had been changed from their traditional red. Originally intended to be a temporary measure, due to the positive public response it was later decided the colour change would become a permanent tribute, with boxes additionally receiving their own special plaques.
The project was organised by Royal Mail Group Communications in-house team, Eulogy and Blonde. Outside the United Kingdom, the Isle of Man Post and Guernsey Post also decided to emulate the Royal Mail scheme when athletes from their territories won gold (one each). The project was launched on 24 July by painting the box at Westminster Abbey, whilst the first athletes' boxes to be painted were in Lossiemouth for Heather Stanning and in Penzance for Helen Glover, to commemorate their medals in the women's coxless pair rowing. While initially planning to only commemorate Olympic gold medallists, on 15 August 2012, Royal Mail confirmed that gold medallists at the 2012 London Paralympics would also be similarly recognised with boxes and stamps. On 19 September 2012, the Royal Mail relented to public pressure and decided to also commemorate Paralympians who won gold medals while competing for Ireland, reversing their position that "the stamps and gold post boxes were specifically for gold medal winning Olympian and Paralympians who competed for Team GB." On 2 November 2012, it was announced the boxes would retain their new colour permanently, and would also receive a plaque denoting the recipient.
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