2011 MTV Video Music Brazil
| 2011 MTV Video Music Brazil | |
|---|---|
| Date | October 20, 2011 |
| Location | Quanta Studios |
| Hosted by | Marcelo Adnet |
| Television/Radio coverage | |
| Network | MTV Brasil |
The 2011 MTV Video Music Brazil, known as VMB 2011 in Brazil, was held on October 20, 2011, hosted by Marcelo Adnet and took place at the Quanta Studios, São Paulo. It awarded the best in Brazilian music, popular culture and internet culture in the year of 2011.
For this edition, the concept has undergone a major makeover; after the happy rock band Restart winning all the 5 categories in which it was indicated in the previous edition by its large number of fans voting exaggeratedly (including Act of the Year), and not by its merit; and also the renewal of the station's programming in 2011, which favored even more the music. Under the awards theme "A música não para" (The music never stops), this VMB went to have a 100-member expert jury - the VMB Academy - to choose seven of the 11 awards; three new categories: Best Album, Best Album Art and Best Music; and the indication of many independent artists, like Emicida, Marcelo Jeneci and Criolo, valuing the musical production. However, the VMB didn't neglected the pop artists and web hits, keeping categories as Hit of the Year, Web Hit of the Year and Best International Act, and adding a new category: Best Web Video (Video musics made for internet).[1]
For the first time, the VMB was held in a television studio (Quanta Studios), unlike the other editions, which were held in auditoriums such as Credicard Hall and Parque de Convenções do Anhembi. MTV Brasil considers that its structure was the largest in the history of the awards. And it was still divided into three stages: one for the main show, other for the VMBB (The B-side of VMB) and other for the VIP party - which this time took place simultaneously with the main show, and not after it. The first two stages had different live broadcasts - the main show on TV and Internet, and VMBB exclusively on the Internet. Some presentations of the awards - which had several of the meeting of 30 invited artists - had characterized the artists playing simultaneously and synchronously at the three stages of the event.
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