The 2010s have thus far been defined by a revival of austerity-era period pieces, hipster and alternative fashions, 1980s-inspired neon colors, and from 2012 onwards, unisex early 1990s style elements influenced by grunge and skater fashions.
In the early 2010s (2010-2012), many mid- and late 2000s fashions remained popular in Europe, the United States, South America, Australasia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock, the 1960s counterculture, and contemporary alternative fashion.
Popular global fashion brands of the decade include Forever 21, Topshop, Topman, Uniqlo, Christian Dior, Hollister, Abercrombie and Fitch, Ben Sherman, Lacoste, Penshoppe, Bench, H&M, Nine West, Kashieca, Human, Burberry (especially in China from 2010–15), Monsoon, River Island, Dorothy Perkins, Coach, Marks and Spencer, Hugo Boss, and Alberto.