2010 Philippine Collegiate Championship
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| Duration | December 2–6 | |||||||||||||||
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| Arena(s) | Ninoy Aquino Stadium, PhilSports Arena, Filoil Flying V Arena | |||||||||||||||
| Finals MVP | Nico Salva | |||||||||||||||
| Winning coach | Norman Black | |||||||||||||||
| Semifinalists |
 De La Salle Green Archers UC Webmasters
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| TV network(s) | Studio 23 | |||||||||||||||
The 2010 Philippine Collegiate Championship was the third tournament of the Philippine Collegiate Championship (PCC) for basketball in its current incarnation, and the eighth edition overall. The champion teams from the University Athletic Association of the Philippines (UAAP), National Collegiate Athletic Association (NCAA), the Cebu Schools Athletic Foundation, Inc. (CESAFI) and 3 other Metro Manila leagues took part in the final tournament dubbed as the "Sweet Sixteen". Other teams had to qualify in the zonal tournaments to round out the 16 teams in the tournament.
The defending champions Ateneo Blue Eagles defeated the Adamson Soaring Falcons in the championship to make it back-to-back; the De La Salle Green Archers and the UC Webmasters disputed third place, with La Salle winning.
ABS-CBN Sports was the coverage partner, with games airing on Studio 23.
The Finals is a best-of-3 series. The team that wins two games first is named the champion.
The awardees are:
This tournament was added only in 2010. The runner-ups of the NCAA and UAAP will battle for the third spot while the champion of each league will battle for the top spot.
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