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200 Fifth Avenue


Coordinates: 40°44′31″N 73°59′22″W / 40.74205°N 73.98945°W / 40.74205; -73.98945

The Toy Center, also known as the International Toy Center, is a complex of buildings in the New York City borough of Manhattan that for many years was a hub for toy manufacturers and distributors in the United States. It consists of two buildings located between 23rd Street and 25th Street at Madison Square, where Fifth Avenue and Broadway cross. The American International Toy Fair, the industry's major annual trade show, is held annually in February at both the Toy Center and the Jacob Javits Convention Center on 34th Street.

The original building, at 200 Fifth Avenue, was constructed on the site of what had been the Fifth Avenue Hotel, which was completed in 1859 and was demolished in 1908. The 16-story building was completed in 1909 and was originally known as the Fifth Avenue Building, which name is on the landmark clock outside the front entrance, and the interlocked initials "F.A.B." were still in the building's elevators in 2003. The architect was Robert Maynicke. Its ornate cast-iron sidewalk clock built by Hecla Iron Works in 1909 was designated a landmark by the Landmarks Preservation Commission in 1981.


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