The 2003 Mission Accomplished speech gets its name from a banner that read "Mission Accomplished" displayed on the aircraft carrier USS Abraham Lincoln during a televised by United States President George W. Bush on May 1, 2003 and the controversy that followed.
Although Bush stated at the time "Our mission continues" and "We have difficult work to do in Iraq," he also stated that it was the end to major combat operations in Iraq. A banner stating "Mission Accomplished" was used as a backdrop to the speech. Bush's assertion—and the sign itself—became controversial after guerrilla warfare in Iraq increased during the Iraqi insurgency. The vast majority of casualties, both military and civilian, occurred after the speech.
On May 1, 2003, Bush became the first sitting President to arrive in an arrested landing in a fixed-wing aircraft on an aircraft carrier when he arrived at the USS Abraham Lincoln in a Lockheed S-3 Viking, dubbed Navy One, as the carrier lay just off the San Diego coast, having returned from combat operations in the Persian Gulf. He posed for photographs with pilots and members of the ship's crew while wearing a flight suit. A few hours later, he gave a speech announcing the end of major combat operations in the Iraq War. Far above him was the warship's banner stating "Mission Accomplished."
Writing in The Wall Street Journal Lisa Schiffren, a former speechwriter for former vice president Dan Quayle, praised Bush for appearing not only "really hot" but "credible as a commander in chief. But mostly 'hot' as in virile, sexy and powerful." However, Bush was criticized for the historic jet landing on the carrier as an overly theatrical and expensive stunt. For instance, it was pointed out that the carrier was well within range of Bush's helicopter, and that a jet landing was not needed. Originally the White House had stated that the carrier was too far off the California coast for a helicopter landing and a jet would be needed to reach it. On the day of the speech, the Lincoln was only 30 miles (48 km) from shore but the administration still decided to go ahead with the jet landing. White House spokesman Ari Fleischer admitted that Bush "could have helicoptered, but the plan was already in place. Plus, he wanted to see a landing the way aviators see a landing." The Lincoln made a scheduled stop in Pearl Harbor shortly before the speech, docked in San Diego after the speech, and returned to her home port in Everett, Washington on May 6, 2003.