In the summer of 1994 manager Joe Jordan made a number of alterations to his squad with the best being the signing of Canadian Paul Peschisolido from Birmingham City. As the season started there was no change in the fans' relationship with Jordan and it came as no surprise when he resigned in September. Asa Hartford took the caretaker role until Lou Macari made a return from Celtic. His first match back saw Stoke beat West Bromwich Albion 4–1 and there were high hopes that it could spark a promotion push. Alas just one win from 13 matches (26 December to 21 March) saw Stoke finish in a mid table position of 11th.

In the summer of 1994 Joe Jordan brought in Canadian Paul Peschisolido from Birmingham City in a deal which sent striker Dave Regis to St. Andrews along with £200,000. He also brought in Carl Muggleton (who was on loan last season), Keith Downing and John Dreyer. Everyone knew that the 1994–95 season was going to be a tough one and manager Jordan arranged a strenuous pre-season training camp in Scotland. The league programme started with a 1–0 victory over Tranmere Rovers but this was followed up with poor results which saw Stoke lose 4–0 back-to-back at Reading and then Bolton Wanderers. Shortly after that defeat at Bolton Jordan resigned which was unsurprising as he remained unpopular with the club's supporters.

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