The 1993–94 season was Stoke City's 87th season in the Football League and 31st in the second tier, now known as the First Division following the formation of the Premier League.

Stoke, now back in the second tier for the first time since 1990, were now looking to gain promotion back to English football's top tier and with Lou Macari in charge it seemed to be a real possibility. Icelandic international Toddy Örlygsson arrived from Nottingham Forest which signalled the club's intentions but they were rocked in October when manager Macari decided to join boyhood club Celtic and another Scotsman, Joe Jordan was appointed manager. Unlike Macari, Jordan was not a popular person with the supporters due to his lack of passion and style of play. Results were okay and a 10th place finish was the final outcome.

In the summer of 1993 brewer Carling was signed up as the new shirt sponsor and in the build-up to the 1993–94 season Macari sought out to strengthen his squad in readiness for a tough looking First Division. In came Icelandic international midfielder Toddy Örlygsson and proven goalscorer Gary Bannister both from Nottingham Forest, Simon Sturridge from Birmingham City, goalkeeper Mark Prudhoe from Darlington and Martin Carruthers from Aston Villa, whilst Micky Gynn and Kenny Lowe arrived on free transfers. Goalkeeper Carl Muggleton came in from Leicester City and Kevin Russell joined Burnley for £120,000.

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