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1956-57 United States network television schedule


The 1956–57 United States network television schedule was for the period that began in September 1956 and ran through March 1957.

The 1956–57 network television schedule continued the trend of the previous season, with two of the three major U.S. television networks (ABC and CBS) scheduling more and more westerns and adventure series during prime time. In addition to its current stable of Westerns, which included Cheyenne, The Lone Ranger, and The Life and Legend of Wyatt Earp, ABC scheduled two new Western TV series: Broken Arrow and The Adventures of Jim Bowie, while CBS added Dick Powell's Zane Grey Theater to its line-up, which already included Gunsmoke and Sergeant Preston of the Yukon. Castleman and Podrazik (1984) called the rush to schedule Western series on network television during this era "a virtual stampede".

CBS "inherited Sunday afternoon NFL contests from the defunct DuMont network in the fall of 1956". Accordingly, "the expansion into Sunday sports by CBS (and NBC) meant that the traditional afternoon 'egghead' slots for highbrow programming had to be broken up, pushing those shows into the few odd spots still open in the day, or eliminating them completely. This reflected the networks' shift in emphasis during the mid-1950s, slanting television much more toward broad-based popular entertainment. Increasingly, this meant television programming produced in Hollywood [...] In 1957, the amount of prime time programming originating on the West Coast jumped from 40% to 71%."


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