1501 Broadway
| 1501 Broadway | |
|---|---|
Paramount Building as seen from 7th Avenue
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 1501 Broadway
Location of building in Lower Manhattan
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| Alternative names | Paramount Building |
| General information | |
| Status | Complete |
| Type | Building |
| Architectural style |
Beaux-Arts Art deco |
| Location | Times Square |
| Address | 1501 Broadway |
| Town or city | Manhattan, New York |
| Coordinates | 40°45′26.28″N 73°59′11.47″W / 40.7573000°N 73.9865194°WCoordinates: 40°45′26.28″N 73°59′11.47″W / 40.7573000°N 73.9865194°W |
| Current tenants | Hard Rock Café |
| Named for | Paramount Pictures |
| Groundbreaking | 1926 |
| Completed | 1927 |
| Cost | $13.5 Million |
| Owner | Paramount Leasehold |
| Height | |
| Architectural | 455 feet (139 m) |
| Antenna spire | 431 ft (131 m) |
| Roof | 391 ft (119 m) |
| Technical details | |
| Material | Steel |
| Floor count | 33 |
| Floor area | 686,603 sq ft (63,787.5 m2) |
| Lifts/elevators | 22 |
| Grounds | 41,586 sq ft (3,863.5 m2) |
| Design and construction | |
| Architect | C.W. and George L. Rapp |
| Architecture firm | Rapp and Rapp |
| Developer | Thompson-Starrett & Co. |
| Designations | NYC Historical Landmark |
| Other information | |
| Parking | Street |
| Official name | Paramount Building |
| Designated | November 1, 1988 |
| Reference no. | LP-01566 |
1501 Broadway, also known as the Paramount Building, is a 33-story, 391-foot (119 m) office building located between West 43rd and 44th Streets in the Times Square neighborhood of Manhattan, New York City. It once housed the Paramount Theatre.
The structure is currently the 360th tallest building in New York City. It was designated a New York City Landmark in 1988.
Paramount Pictures, one of the major American motion picture companies in the 1920s, built its headquarters at the 1501 Broadway location along with a cinematic theatre. Construction lasted a year between 1926-1927 costing $13.5 million. At the time of its completion, it was the tallest building in Times Square, and once sported an observation deck.
Paramount president Adolph Zukor had acquired a controlling interest in the Chicago-based Balaban and Katz theatre chain, and with it the services of Sam Katz, who became the head of Paramount's theatre division. Balaban and Katz had a long working relationship with the Chicago architectural firm Rapp and Rapp (C.W Rapp and George L. Rapp), which had designed numerous theaters for his company in the Midwest. They later hired the firm to design their new Manhattan flagship theater and office tower. The Rapp brothers created a thirty-three story office tower which was influenced by the Art Deco style, and a theatre in the palatial Neo-Renaissance style behind it.
In 1922, Paramount Pictures had purchased the Putnam Building. Construction of the building began on November 1925. The Paramount Theatre opened on November 19, 1926.
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