107.4 The Quay
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| Broadcast area | Southampton, Winchester, Portsmouth, Four Marks, Hindhead, Haslemere |
|---|---|
| Slogan | Tune In Feel Good |
| Frequency |
97-108MHz
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| First air date | 1999 (as individual stations) 4 July 2010 (current format) |
| Format | Hot AC |
| Audience share | 1.3% (March 2009, [1]) |
| Owner | Celador |
| Website | The Breeze |
The Breeze is an independent local radio station broadcasting to the Southampton, Portsmouth, Winchester and Four Marks areas of Hampshire, England. It is owned by Celador Radio and is part of The Breeze network of stations. The station has a 'contemporary easy listening' format, playing classic and recent melodic popular music aimed principally at listeners over 40.
The station is operated by media firm Celador and operates on three FM frequencies; the three were previously separate stations centred on each of the broadcast areas, which have over time combined into a single regional service. The station is also available online.
The station launched under its current identity and format on 4 July 2010; it has operated under various owners, formats and identities previously, with the three services having launched independently of each other in 1999 as a series of local stations each focused on a specified broadcast area. All programming is now identical across the three licence areas.
The Breeze is based at Roman Landing in the Kingsway area of Southampton, sharing facilities with another Celador-owned station in the region, Sam FM.
The 107.8 FM service launched under the name SouthCity FM on 5 September 1999.
In 2004, the licence was acquired by Southampton Football Club, who renamed the station as The Saint, effectively making it an FM version of their existing club station of the same name (which was broadcasting on digital TV and online). The service was at this point based at studios within Southampton FC's ground, St Mary's Stadium.
On 26 July 2007, Southampton FC confirmed it had sold the station to South Wales-based radio group Town & Country Broadcasting - a firm headed by lifelong Southampton FC fan Jason Bryant (formerly of Talksport and Virgin Radio). The sale led to a rebranding of the station as 107.8 Radio Hampshire from 6 August 2007. As Radio Hampshire, the station combined adult contemporary music with information and breaking news from Southampton FC; match coverage also continued, and the station continued to be operated from the studio at St. Mary's.
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