City | Bussum |
---|---|
Broadcast area | Netherlands |
Slogan | De muziek van Nederland (The music of the Netherlands) Gevarieerder dan je denkt! (More varied than you think!) De muziek die jij wilt horen (The music you want to hear) (former) |
Frequency | FM, Cable and Internet DAB+ VHF channel 11C (220,352 MHz) |
First air date | July 8, 2006 |
Format | Dutch music (Pop, rock, urban) |
Webcast |
Webstream Playlist |
Website | www.100p.nl |
100% NL (Dutch: 100 procent NL) is a Dutch commercial radio station which broadcasts nationwide on FM since 8 July 2006. 100% NL runs primarily Dutch products.
In the first three years of the program profiled itself as a pop, rock and urban station aimed at young people. Due to lack of success the station threw mid 2008 the helm and they start focusing on nederpop and "soft" music. Here many presenters were dismissed. First, the station would go themselves as "women-friendly" programs, among others Daphne Deckers, Myrna Goossen, Tanja Jess and Elsemiek Hillen.
Today, 100% NL runs the music of the Netherlands with artists like Jan Smit, Nick & Simon, 3JS, Ilse Delange, Doe Maar, Bløf, Acda en De Munnik, Paul de Leeuw, Marco Borsato, Anouk and Guus Meeuwis. But you can hear for example Armin van Buuren, Mr. Probz, Kensington, Rondé and other Dutch artists. Also you can hear hits from foreign artists such as Robbie Williams, Phil Collins and UB40 where no Dutch were involved in the production.
The emergence of 100% NL characterized by numerous lawsuits. In 2003, the Dutch radio frequencies were re-distributed based on zero base, a redistribution of the AM and FM frequencies with the aim to offer more commercial radio stations access to the Dutch airwaves. This distribution is a comparative test with auction element.