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100% Love (2011 film)

100% Love
100LovePoster.jpg
Movie Poster
Directed by Sukumar
Produced by Bunny Vasu
Written by M J Saikumar
T Ramesh
(dialogue)
Screenplay by Jakka Hariprasad
Story by Sukumar
Starring Naga Chaitanya
Tamanna
Music by Devi Sri Prasad
Cinematography Venkat Prasad
Edited by Srinivasa Karthik
Distributed by Geetha Arts
Release date
  • 6 May 2011 (2011-05-06) (Telugu)
  • 22 July 2011 (2011-07-22) (Malayalam)
Running time
140 minutes
Country India
Language Telugu
Budget 100.5 million (US$1.5 million)

100% Love is a 2011 Telugu-language Indian romantic drama film directed by Sukumar and produced by Bunny Vasu under Geetha Arts studio. The film features Naga Chaitanya and Tamanna in the lead roles. Production works began in February 2010, while the filming continued for over one year, with the title only being announced in March 2011. The film features music by Devi Sri Prasad and was released on 6 May 2011. The film was dubbed and released in Malayalam and Tamil with the same title and as Nooru Sadhaveedham Kaadhal / 100% Kaadhal, respectively.

It was declared a Blockbuster and is said to be the best film of Naga Chaitanya after Ye Maaya Chesave and for Sukumar after Arya, completing 50 days in 65 centres and 100 days on 13 August 2011. It was remade in Bengali in 2016 as Prem Ki Bujhini.

This movie is loosely copied from Itazura na Kiss is a Japanese shōjo manga series written and illustrated by Kaoru Tada.

Balu (Naga Chaitanya) is always the top ranker in his college. Mahalakshmi (Tamanna), his cousin comes to Balu’s house to continue her studies. She is in awe of her Mr. Perfect 'Bava' and takes his help to achieve big in studies. Surprisingly, she surpasses him and becomes the first ranker. Balu gets deeply hurt by this and he resorts to cunning ways to deviate Mahalakshmi. But to his surprise Ajith (Anand) stands first this time. Meanwhile Mahalakshmi's father brings her a marriage proposal, but she doesn’t want to marry him. Balu and Mahalakshmi compromise by agreeing to help each other. Balu helps her in getting the proposal canceled and Mahalakshmi starts deviating Ajith from studies for the sake of Balu, but Balu gets attracted to her. When the couple is heading to fall in love, Mahalakshmi unknowingly hurts the ego of Balu and they get separated.


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