The Boulevard Mall
The Boulevard Mall
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| Location | Paradise, Nevada |
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| Address |
3528 S. Maryland Pkwy Las Vegas, Nevada |
| Opening date | March 6, 1968 |
| Owner | Boulevard Ventures LLC 2495 Riviera LP |
| No. of stores and services | 140 |
| No. of anchor tenants | 5 (3 open, 2 vacant) |
| Total retail floor area | 1,180,000 sq ft (110,000 m2) |
| No. of floors | 1 |
| Parking | 5,800 |
| Website | boulevardmall |
The Boulevard Mall is located at 3528 S. Maryland Pkwy in Paradise, Nevada, United States (an unincorporated town in the Las Vegas Valley). The mall is owned by Boulevard Ventures LLC and 2495 Riviera LP. The mall is a single-story super-regional mall with 1,180,000 sq ft (110,000 m2) of lease-able retail space. The mall has 140 stores, of which there are three anchor stores (Goodwill, Marshalls, and Sears).
In 1963, Harry Lahr, Irwin Molasky, and Merv Adelson announced plans for the Parkway Mall, to be built at the southeast corner of Maryland Parkway and Desert Inn Road. Molasky and his partners launched the project, which was developed and owned by Haas and Hayne Investment Corporation, located in Dallas, Texas. The Boulevard mall was built at a cost of $12.5 million, and opened at 10:00 a.m. on March 6, 1968, with a ribbon-cutting ceremony accompanied by Nevada governor Paul Laxalt and Nevada state senator Floyd Lamb. The Boulevard was the first enclosed, climate-controlled shopping mall to open in Nevada. The mall's theme at that time was meant to resemble a European village. Its signature entrance was designed by John Graham Jr., who had also designed the Space Needle tower in Seattle, Washington.
The Boulevard opened with 750,000 sq ft (70,000 m2) of retail space, which included 26 stores. The Boulevard featured four department stores: The Broadway, JCPenney, Sears Roebuck and Co., and Ronzone's. Sears and The Broadway had already operated inside the mall prior to its grand opening. Ronzone's – Nevada's largest family-owned merchandise retailer at the time of the mall's opening – was later acquired by Diamond's, which expanded the 40,000 sq ft (3,700 m2) store inside the mall. Dillard's later opened their own 200,000 sq ft (19,000 m2) department store inside the former Ronzone's location, in the mall's east wing.
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