Interfood

Toblerone

Toblerone product logo
Product type	Confectionery
Owner	Mondelēz International (U.S.)
Country	Switzerland
Introduced	1908; 109 years ago (1908)
Related brands	List of Kraft brands
Previous owners	Kraft General Food (-2012), Jacobs Suchard AG (-1990), Interfood S.A. (-1982), Tobler (-1970)
Website	http://www.toblerone.com

Toblerone (/ˈtoʊbləroʊn/; German: [tobləˈroːnə]) is a Swiss chocolate bar brand owned by US confectionery company Mondelēz International, Inc., formerly Kraft Foods, which acquired the product from former owner Jacobs Suchard in 1990. It is produced in Bern and in early 2000 was being produced in the United States by Ferrara Pan candy company in Bellwood, Illinois. Toblerone is well known for its distinctive triangular prism shape.

Toblerone was created by Theodor Tobler (1876–1941) in Bern, Switzerland, in 1908. Theodor Tobler, with his cousin Emil Baumann, developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The image of a bear is hidden in the Matterhorn high mountain, symbolizing the town of the chocolate's origin.

The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw.

Some early advertisements for Tobler chocolate appeared in the international languages Esperanto and Ido.