Craftsvilla
|
Type of site
|
E-commerce (Online shopping) |
|---|---|
| Available in | English |
| Headquarters | Mumbai, Maharashtra, India |
| Area served | India |
| Key people | Manoj Gupta (CEO), Monica Gupta (COO) |
| Industry | Internet |
| Products | Apparel, jewellery, shoes, accessories, beauty and home accessories |
| Slogan(s) | India’s Largest Online Ethnic Store |
| Website | craftsvilla |
| Launched | 2011 |
| Current status | Online |
Craftsvilla is an Indian e-commerce portal that sells ethnic apparel,footwear, fashion accessories,beauty products, handcrafted home accessories and other ethnic fashion and lifestyle products. The company is headquartered in Mumbai, Maharashtra.
Craftsvilla.com uses an online marketplace model by aggregating artisans, designers and retailers from all over India onto a single platform and connects local artisans and designers directly to global customers.
The model focuses on removing middlemen, increasing the livelihood of local artisans and designers, helping them create/promote their brand, and preserve the Indian culture, traditions and values. The company is pegged at around $300–500 million in size. The startup claims to have over 25,000 artisans and designers selling over 4 million products. At present, Craftsvilla charges a 20% commission on each transaction excluding service tax.
Craftsvilla has tied up with the Ministry of Textiles, Government of India, for e-marketing of handloom products from small weavers. As per this agreement, Craftsvilla has tied up with Weavesmart, an online marketplace that offers handloom weaves from across India.
The company was co-founded by Manoj Gupta, a venture capitalist, and Monica Gupta in 2011 with funding from India-based Nexus Venture Partners and US-based Lightspeed Venture Partners. The startup was launched with 80 employees and five offices across India. By 2012, the startup completely exhausted the Rs10 crore series-A round of funding, following which it downsized to a 10-member team and continued operations out of a one-room office.
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