A+ (television channel)
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| Type | Regionalized television service |
|---|---|
| Country | Mexico |
| Availability | Select cities |
| Slogan | Amas Lo Que Ves (Love What You Watch) |
| Owner | TV Azteca |
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Launch date
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March 20, 2017 |
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Official website
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www a-mas |
a+ (A Más) is a regionalized television service in Mexico operated by TV Azteca. It launched in five cities on March 20, 2017, and it expanded to 34 additional cities on April 7, 2017.
a+ is broadcast as the second digital subchannel (usually 7.2) of the Azteca 7 transmitters in each area.
From the privatization of Imevisión in 1993, the new Televisión Azteca immediately began seeking alliances with content partners to provide local and regional news and programming for air on its networks. In 1995, TV Azteca took on Síntesis, a successful local newscast in Tijuana, as a partner after Síntesis had been forced off of its previous broadcast home. In the state of Veracruz, it set up Veravisión, and it also established local news and programming operations in other cities including Mérida and San Luis Potosí. While many of these produced few programs outside of local news and were later subsumed into TV Azteca itself, Azteca Noreste, the division in Monterrey, remained a high-volume program producer, airing local Info 7 newscasts seven days a week in the morning and early afternoon as well as locally produced entertainment and sports shows.
a+ was announced on March 13, 2017, coinciding with the relaunch of Proyecto 40 as adn40 that same day. On March 8, the Federal Telecommunications Institute approved the change in program identity, as well as multiplexing of additional transmitters to provide the a+ service.
The service began operation in five cities—Mexico City, Monterrey, Guadalajara, Toluca and León—while expansion to 21 additional cities was initially planned by the end of the second quarter of 2017 and a third expansion phase slated for the second half of the year, 35 transmitters serving 34 cities were authorized for the service on March 22, 2017, with programs beginning on April 7, 2017. The goal of the channel is to be a national service with programming tailored to the viewing preferences and needs of each local area. Programming for the a+ channels is being developed in consultation with local businessmen and influencers in each area, through focus groups headed by Ninfa Salinas, sister of TV Azteca director general Benjamín Salinas.
Efrén Páez, an economic analyst with Mediatelecom, told Expansión that "although there have always been local stations, public and private, none of them have had the capital and resources of TV Azteca".
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