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Popcorn, Indiana (brand)


imagePopcorn, Indiana

Popcorn, Indiana is a brand of popcorn in North America founded in 2002. Popcorn, Indiana is produced in Indiana and New Jersey. The brand took its name from the community of Popcorn, Indiana.

Popcorn, Indiana's popcorn are free from trans fats, gluten, preservative and Genetically modified foods (GMOS). The products are also produced without artificial colors. There are five varieties of products which the company produces: Classic Popcorn, Fit Popcorn, Fit Chips, Drizzlecorn Popcorn and Granola Popcorn. The Popcorn, Indiana's Original Kettlecorn and the Sea Salt Popcorn are both certified as a whole grain snack and was evidenced by the company's official Whole Grain Council icon. The Fit varieties are low in calorie and the drizzled varieties have higher calories and contain sugar.

The company was started by Warren Struhl and Richard Demb. The investors also included Isiah Thomas of the New York Knicks and Goldman, Sachs & Co. The company also at one point included the Dale and Thomas Popcorn brand.




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Poppycock


Poppycock is a brand of candied popcorn. Though it is marketed in a variety of combinations, the original mixture consists of clusters of popcorn, almonds, and pecans covered in a candy glaze. Other specialty combinations include mixtures with emphasis on cashews, chocolate, and pecans.

The history of Poppycock is uncertain. According to Lincoln Snacks, Poppycock was invented by Howard Vair in the 1950s as a snack to accompany him on road trips. In 1960, Wander, a Swiss company, bought the rights to Poppycock and moved production to their Villa Park, Illinois, facility.

However in 1969, a snack matching the description of Poppycock was patented by Arnold Rebane, who worked for the Wander Company.

In 1991, Lincoln Snacks Company acquired Poppycock and on September 7, 2007, Lincoln Snacks was purchased by ConAgra Foods. The product is also now cross-branded with the Orville Redenbacher's brand.



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Screaming Yellow Zonkers


Screaming Yellow Zonkers is a snack food, first produced by Lincoln Snacks in the USA in the 1960s. Screaming Yellow Zonkers are popcorn with a yellow sugary glaze, in a black box.

In 1968 Lincoln Snacks had developed a product similar to their other popcorn products, Fiddle Faddle and Poppycock. At the time they had no name for it and no concept for promoting it, so executives went to Chicago and opened the door to the major ad agencies to pitch their ideas. A small, boutique agency, Hurvis, Binzer & Churchill won the account by naming the product "Screaming Yellow Zonkers" and presenting it in a black package with "crazy" copy and illustrations on every panel. Lincoln Snacks asserts that SYZs were the first food item to be packaged in black.

The box contained humorous copy, such as suggestions about what to do with Screaming Yellow Zonkers, or that 8 oz. (226g) = 1/4,409 of a metric ton. (This comic content was provided by Allan Katz and Howie Kraków who wrote the copy on the first several boxes, and the award-winning TV and radio campaigns.) The box was designed by Rollin Binzer, co-owner and creative director of HBC.

Zonkers were geared toward those who enjoy sweetened popcorn without nuts, as opposed to products like Cracker Jack. Screaming Yellow Zonkers were kosher, but did contain dairy products.

While the front of the package was simple and understated, the rest of the Zonkers box was completely covered with absurdist copy, accompanied by illustrations, informing the reader everything from “how to wash Zonkers” to “how to mate them”. The bottom of the box explained how to determine if it were indeed the bottom: “Open the top, and turn the box upside down. If the Zonkers fall out, this is the bottom. If they fall up, this is the top. If nothing happens, this box is empty.”

World-class illustrators became a part of the Zonkers phenomenon. Airbrush artist Charlie White illustrated the front of the Circus box while Seymour Chwast’s work decorated the rest. White also illustrated a giant Zonkers circus poster, inspired by more of Katz’s copy. The poster was offered on the circus box for “$2.95 to include shipping, handling, and profit.” The circus box ended up being displayed in the Louvre in Paris.



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Smartfood


Smartfood Popcorn is a prepopped, flavored popcorn made by the Frito-Lay company.

Smartfood was first created in 1985 by Andrew Martin, Ken Meyers, and Martin's wife Annie Withey in Hampton, Connecticut. It was intended to fill recloseable packages that Martin and his business partner, Ken Meyers, were trying to market. Meyers was quoted in The New York Times as saying that "[t]he popcorn turned out better than the package." Smartfood was first marketed under the registered brand name in 1985, and was manufactured in Marlborough, Massachusetts.

According to Meyers, "Unlike the cheese popcorn already on the market, ours was made with real cheese and it didn't glow in the dark. We wanted quality and we were up against the negative consumer image, because prepopped popcorn in a bag was considered garbage, not worth the money because it is not fresh and you can make it better and cheaper at home."

In January 1989, the company was sold to Texas-based Frito-Lay for an undisclosed amount.

Ann Withey and Martin later formed Annie's Homegrown, which markets macaroni and cheese, pasta, and other organic products.

In 20th Century Fox's 1994 drama film Nell, the character can be seen eating Smartfood Popcorn.

Stephen Colbert's fictional pundit character drowned his sorrows over losing the 2012 election in a bag of Smartfood Popcorn on the November 7th episode of The Colbert Report that year.




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Tiny but Mighty Popcorn


imageTiny but Mighty Popcorn

Tiny but Mighty Popcorn is an American brand of heirloom popcorn, introduced in 1981, when Iowa farmer Richard Kelty founded K&K Popcorn. Iowa farmers Gene and Lynn Mealhow later purchased the company in 1999, and subsequently renamed it.

Since 1854, the ancestors of Richard Kelty (1936-2015) had been growing a heirloom popcorn variety out of small kernels, whose hulls would disintegrate after being popped, resulting in a richer taste. The popcorn had been introduced to the Kelty family by Native Americans, who shared it with them. The Kelty family had never sold the popcorn, which was only grown for personal consumption.

After Richard Kelty retired from the military in the mid-1970s, he obtained a handful of the corn from a relative and planted it on his farm in Urbana, Iowa. Eventually, Kelty and his wife, Rita, annually planted four rows of popcorn behind their house, which later increased to ten rows after their friends and neighbors requested more for their consumption. Kelty then chose to begin selling the popcorn, and founded K&K Popcorn in 1981. Kelty operated the business with his wife.

By 1995, the popcorn operation had grown to include the entire Kelty farm, consisting of 125 acres (51 ha). At that time, the popcorn was available in nearly every U.S. state through mail order, and was also sold in local stores, including Hy-Vee. A toll-free telephone number had also been installed recently to generate interest in the company. Kelty's only marketing effort was to pop his popcorn at grocery stores and give away samples. CBS, as well as several magazines and newspapers, eventually reported about the popcorn; Kelty later said, "I've had people call me and say they've been trying to find out where they can get this popcorn at for two years after they saw one of the stories."

The corn grown by Kelty was never hybridized or genetically modified. Kelty's stalks would reach a height of four to five feet. Each kernel was capable of producing four to six stalks with three to four ears of corn each, unlike field corn. Each ear of corn was grown to be less than three inches long. The characteristics of Kelty's popcorn were created through open pollination, seed selection, and roguing.



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Trail%27s End



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Weaver Popcorn Company


The Weaver Popcorn Company, based in Van Buren, Indiana, is one of the largest popcorn companies in the United States.

Founded in 1928 by Ira E. Weaver, whose family still controls the company, it develops, grows, processes, packages, and ships a variety of popcorn products for sale around the world. Its customers include store chains around the world, as well as concessionaires, and international popcorn distributors. In 2007, the Weaver Popcorn Company became the first company to remove diacetyl, a controversial butter flavoring, from its Pop Weaver microwave popcorn products.

Pop Weaver is a flagship brand. This popcorn has a moderate sodium content. They are one of the only major companies that use canola oil for their products. This is a healthy alternative to soybean, coconut or sunflower oil. Flavors for microwave include Butter, Light Butter, Extra Butter, Kettle Corn, Caramel, Cinnamon Roll, Jalapeño Cheddar and Parmesan and Herb. Flavors for concession sale include Weaver Gold, Caramel & Sweet, Premium Hybrid Yellow, Candy cane flavor, Almond, and chocolate dipped. Flavors for pre-popped include Caramel Corn with Peanuts and Dash of Salt.

Trail's End is a brand sold by the Boy Scouts of America and Scouts Canada in fund raising. Available flavors from year to year vary, but include Caramel Corn, Butter Light (microwave), Unbelievable Butter (microwave), Caramel Corn with Almonds & Pecans, Butter Toffee Caramel Corn, White Cheddar Cheese, Cheddar Cheese, Buffalo Cheddar, Bacon Ranch, Jalapeño Cheddar, Cheese Lover's Collection, Sweet and Savory Collection and Popping Corn. They also have chocolate products that include White Chocolatey Pretzels, Chocolatey Pretzels, Dark & White Chocolatey Drizzle, Chocolatey Peanut Clusters, Chocolatey Caramel Crunch, and White Chocolatey Caramel Crunch. Consumers can also donate popcorn to the US military by making a cash contribution. Trail's End sends popcorn to the armed services stationed both domestic and international, including combat areas. Scouts generally retain over 70% of the proceeds.



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