Mars confectionery brands

Question

This piglix contains articles or sub-piglix about Mars confectionery brands

Answer 1

PB Max

PB Max was a candy bar made in the United States by Mars, launched in 1989 or 1990. They were made of creamy peanut butter and oats on top of a square-shaped whole grain cookie, enrobed in milk chocolate.

The peanut butter in PB Max was sweetened with sugar and combined with hydrogenated vegetable oil to prevent separation. The label's serving suggestion was "1 piece" weighing 42 g, containing 240 calories, 5 g protein, 20 g carbohydrates, 16 g fat, and 150 mg sodium.

Early television commercials for PB Max declared that the "PB" in its name didn't stand for things such as piggy banks, polka band, portly ballerina, platinum blonde, penguin black-belt, pig basketball, plow boy, pure bliss, parachuting buffalo, or pink baboon — but that it in fact stood for peanut butter.

According to former Mars executive Alfred Poe, PB Max was discontinued due to the Mars family's distaste for peanut butter, despite $50 million in sales.

Peanut butter (peanuts, sugar, hydrogenated vegetable oil, salt), milk chocolate (sugar, cocoa butter, milk, chocolate, soy lecithin, vanillin), partially hydrogenated vegetable oil (canola, soybean and cottonseed), oats, flour, sugar, mono and diglycerides, baking soda, high fructose corn syrup, TBHQ.

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Answer 2

Presidential M%26M%27s

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Answer 3

Revels (confectionery)

Revels

Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc. They were first introduced into the United Kingdom in 1967.

Originally, Revels had orange creme, coconut, toffee, or peanut centres, along with Galaxy Counters (Minstrels minus exterior shell) and Maltesers. However, the coconut centres were later replaced with coffee creme, and the peanuts with raisins.

Galaxy Counters were initially available as a product in their own right, but since their discontinuation they were only sold as part of the Revels selection. In 2010, however, Galaxy Counters were relaunched under the Galaxy brand.

In July 2008 Revels started a Big Brother-style eviction campaign where one flavour from the bag would be replaced by a special limited edition flavour. Consumers were asked to nominate on the RevelsEviction.com website Voting closed on 9 September 2008. The flavour attracting the most votes was coffee, which received nearly half the votes cast. Raisin received around 25%, with the remaining votes spread fairly evenly among the other flavours. The coffee flavour was briefly replaced with strawberry, but returned in early 2009.

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Answer 4

Skittles (confectionery)

Skittles

Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wrigley Company, a division of Mars, Inc..

They have hard sugar shells which carry the letter S. The inside is mainly sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavors. The confectionery has been sold in a variety of flavor collections, such as Tropical and Wild Berry.

Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States.

Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles.

On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media.

Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may be due to its eccentric posts, such as: "Most cacti are just looking for hugs."

Skittles have been involved in two political incidents in the 2010s. In the aftermath of the shooting of Trayvon Martin, protestors used Skittles, which Martin had reportedly been carrying, as a symbol during rallies. Though Mars' brief statement of condolences was criticized by some outlets, such as Adweek, for being too subdued, Mars' response in 2016 to a Skittles-based image macro was praised for its tact and directness. MWWPR said Mars' responses could influence public relations best practices.

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Answer 5

Snickers

Snickers

Snickers is a brand name chocolate bar made by the American company Mars, Incorporated. Consisting of nougat topped with caramel and peanuts, enrobed in milk chocolate, Snickers has annual global sales of $2 billion.

In the United Kingdom, the Isle of Man, and Ireland, Snickers was sold under the brand name Marathon until 1990. Snickers brand Marathon energy bars have since been sold in some markets.

In 1930 Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until July 19, 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers peanut butter bars and Snickers with Extra Caramel.

A replacement for the king size Snickers bar was launched in the UK in 2004 and designed to conform to the September 2004 Food and Drink Federation (FDF) "Manifesto for Food and Health". Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious. Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar, and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out."

These were eventually replaced by the 'Duo', a double bar pack. Though this change to Duos reduced the weight from 3.5 to 3.29 ounces (99 to 93 g), the price remained the same. The packaging has step-by-step picture instructions of how to open a Duo into two bars, in four simple actions. As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and National Consumer Council.

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Answer 6

Spangles (sweets)

Spangles was a brand of boiled sweets manufactured by Mars Ltd in the United Kingdom from 1950 to the early 1980s. They were sold in a paper tube with individual sweets originally unwrapped but later cellophane wrapped. They were distinguished by their shape which was a rounded square with a circular depression on each face.

When Spangles were introduced in 1950, sweets were still on ration, and the price of sweets had to be accompanied by tokens or points from one's ration book, but Spangles required only one point instead of the two required for other sweets and chocolate. This bonus, accompanied by effective marketing, made Spangles even more popular. American actor William Boyd was chosen to front the advertising campaign as a character he made famous in numerous films, Hopalong Cassidy, along with the slogan "Hoppy's favourite sweet". Another slogan was "The sweet way to go gay!"

Spangles were discontinued in 1984, and briefly reintroduced in 1995, including in Woolworths outlets in the UK, though only available in two flavours – orange or blackcurrant (not only were they made in square boiled sweets; they were also available in ice lollies form in either flavour). There are many nostalgic references to them from children who grew up with them. Spangles are associated with the post-war era and they, like Space Hoppers or the Raleigh Chopper, have become shorthand for lazy nostalgia for the time, as in the phrase "Do you remember Spangles?" In 2008, Spangles topped a poll of discontinued brands which British consumers would most like to see revived.

Today the Tunes brand is the only remaining relation of the Spangles brand, sharing the shape and wrapping of the original product.

The regular Spangles tube (labelled simply "Spangles") contained a variety of translucent, fruit-flavoured sweets: strawberry, blackcurrant, orange, pineapple, lemon and lime. Originally the sweets were not individually wrapped, but later a waxed paper, and eventually a cellophane wrapper was used. The tube was striped, a bright orange-red colour alternating with silver. It bore the word "Spangles" in large letters. In the seventies a distinctive, seventies-style font was used.

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Answer 7

Topic (chocolate bar)

Topic is a chocolate bar made by Mars, Incorporated in France and sold throughout Europe. It contains hazelnuts, nougat and caramel.

The bar was first introduced in 1962. In the UK, it was advertised with the line "A Hazelnut in Every Bite"

The chocolate bar was promoted in a series of radio advertisements broadcast in 2002 with the strapline "A joy to eat, but a bitch to make". These adverts featured actors Simon Pegg and Mark Heap who both appeared in the cult British TV comedy Spaced.

The bar was removed from boxes of Celebrations in 2006, along with Twix (although Twix has subsequently been reintroduced).

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Answer 8

Starburst (confectionery)

Starburst

Starburst (originally known as Opal Fruits) is the brand name of a box-shaped, fruit-flavored soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Starburst has many different varieties such as Tropical, Sour, FaveReds, Very Berry, Superfruit Flavor and Original.

The brand was introduced by Mars in the UK in 1960, named by Peter Phillips (known as Peter Pfeffer at the time), the winner of a competition that won him £5, as Opal Fruits. The four original flavours were strawberry, lemon, orange, and lime. Opal Fruits were introduced in the United States in 1967 as M&M's Fruit Chewies and later, in the 1970s, Starburst. Originally, Starburst came in the same flavours as Opal Fruits. Subsequently, its first variant, Sunshine Flavors, was released and was later renamed "Tropical Opal Fruits". In Europe, lemon and lime were combined to become "Lemon and Lime" to make room for a Blackcurrant flavour.

The brand name Opal Fruits was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalised marketplace. In 2008, the supermarket chain Asda revived the original Opal Fruits in the UK for a period of 12 weeks starting May 10, 2008. On October 6, 2008, Mars acquired Wrigley, and it transferred Mars' non-chocolate candy brands, including Starburst, to the Wrigley subsidiary. The original flavours are now branded "Original Fruits", and Starburst now comes in several assortments: Limited Edition Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, Berries & Creme, Very Berry and Fruity Slushies. Among the additional flavors are Strawberry Lemonade Chill, Citrus Slush, Cherry Splash, Blue Raspberry Rush Kiwi, Banana, Plum, Blueberry, Passion Fruit, Blackberry, Raspberry, Strawberry-Banana, Mango, Melon, Tropical Punch, Green Apple, Blue Raspberry, Watermelon, Mixed Berries & Cream, Peaches & Cream, Orange Cream, and Strawberry & Cream. Europe also has the "Sour" assortment, which includes Apple, Cherry, Pineapple and Raspberry, as well as Strawberry Mix. As of early 2010 it was decided that Strawberry was the most popular flavor in the United Kingdom. Lime is also very popular within this demand.

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Answer 9

Summit Cookie Bars

Summit was a candy bar manufactured in the early 1980s by Mars in the United States. Labeled "cookie bars" on the packaging, but "candy bars" in some advertising, they consisted of two wafers covered with peanuts, all coated in chocolate.

In 1983 Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate. Consumer panelists said the modifications were more gimmicky than substantive. The new bar was longer, thinner, and firmer, and received mediocre reviews. Keeping the bar from melting was noted as a problem. Production of the bar was halted and it is no longer available.

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Answer 10

Treets

Treets

Treets are a brand of confectionery sold by Mars Limited in the United Kingdom, Switzerland, France, Germany and the Netherlands.

The original product consisted of peanuts coated in milk chocolate with an outer shell of dark brown glazed candy, and appeared in the UK in the 1960s; these were later marketed as Peanut Treets, (sold in a yellow packet), together with Toffee Treets (sold in a blue packet) and Chocolate Treets (sold in a brown packet). All three shared the same glazed coating, but the filling of the button-shaped Chocolate Treet consisted solely of the milk chocolate which surrounded the peanut or toffee pellet in the other versions. All three were marketed with the slogan "Melt in your mouth, not in your hand" which was first used in 1967.

The brand was discontinued by Mars in 1988. Chocolate Treets had already been replaced with the similar Minstrels. Peanut Treets were discontinued in favour of the multi-coloured Peanut M&M's. Toffee Treets were later sold as Relays, before being dropped altogether.

Mars reintroduced the Peanut Treets brand in the UK, France and Germany in July 2009. Peanut M&Ms continue to be sold in the UK alongside Treets.

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