Cobra Beer
Cobra Beer
Cobra Beer is an Indian beer brand manufactured in the United Kingdom and China.
The group's primary product is an extra-smooth premium beer with an alcohol strength of 4.8% volume. The beer was founded in 1989 by Karan Bilimoria, and Arjun Reddy – who thought that Britain needed a smoother, less gassy lager, which would appeal to both ale drinkers and lager drinkers alike. A blend of water, malted barley, yeast, rice, maize wheat and four varieties of hops is used to produce the required characteristics.
In June 2011 Molson Coors bought a controlling interest in Cobra.
As of 2014, Cobra Beer is primarily produced in Burton upon Trent, Rodenbach in Belgium and in Patna in the Indian state of Bihar.
Cobra Beer was founded in 1989 by Karan Bilimoria, then aged 27 and £20,000 in debt. A Cambridge law graduate and qualified chartered accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and that complemented all types of cuisine. Bilimoria said that "the (British) lager was too fizzy, too harsh and too bloating. It meant that I couldn't eat or drink as much as I would like. At the same time, I found real ale to be great in a pub, but too bitter and heavy with food. So I came up with the idea of creating a beer with the refreshment of a lager, but with the smoothness of an ale."
Although originally intended to be named 'Panther', the name was changed to 'Cobra' when a focus group found the latter more appealing. The first shipment of Cobra was imported to the UK from the Bangalore-based Mysore Brewery in 1990, at the start of the early 1990s recession, however, large consumer demand and increased import costs prompted Bilimoria to move production to the United Kingdom in the mid-1990s.
From 1996, Cobra Beer was brewed under contract by Charles Wells Ltd and experienced strong growth in sales for the next ten years.
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