Burger King advertising

Question

This piglix contains articles or sub-piglix about Burger King advertising

Answer 1

The Subservient Chicken

The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (abbreviated to CP+B) by The Barbarian Group, the program featured a viral marketing website, television and print campaigns and a one-time pay-per-view program. The program was similar to other marketing campaigns created by CP+B for Burger King, including the Coq Roq, Ugoff, and Sith Sense.

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." According to Jeff Benjamin, an Executive Creative Director at CP+B, the campaign evolved from a television idea into an interactive one. After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In addition to the commercials, there was "The Subservient Chicken" web page. On the page, a man in a chicken costume performed a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan "Get chicken just the way you like it". The site launched on April 8, 2004. The site was created for CP+B and BK by The Barbarian Group and is hosted at GSI in Kansas City, Missouri. "The guy in the suit was originally an actor, but he was claustrophobic in the suit, so he wouldn’t do it. And we had to use one of the costume’s designers... He would do about six moves and then we would have to fan him off because he would get so hot in the costume," says CP+B ECD Jeff Benjamin.

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Answer 2

Ugoff

Ugoff

Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for Burger King directed by Roman Coppola with music composed by Devo singer Mark Mothersbaugh. It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the Miami advertising agency Crispin Porter + Bogusky.

The Ugoff television commercial premiered May 13, 2004 during the series finale of the long-lived NBC sitcom, Frasier. The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is supposed to be one of ambiguous European nationality (yet his pronunciation is German) who models his alleged invention, the "Salad Pouch". This very cocky, demanding and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff." and "Ugoff is hungry!".

The TV ad also plugged Ugoff.com (which now redirects to BK's website)- an Adobe Flash-based site that used viral marketing, similar to the "Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial.

This campaign continued through the summer of '04 and has since been retired.

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Answer 3

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Answer 4

The Whopperettes

The Whopperettes is a series of advertisements created by Crispin, Porter + Bogusky for Burger King, featuring Brooke Burke.

The commercials premiered during Super Bowl XL and featured the King orchestrating a Broadway-style show, reminiscent of The Rockettes' Shows, featuring women dressed as burger condiments and toppings. The King is featured "directing" the show. The commercial was shot in a warehouse in Rio de Janeiro, Brazil. It took a total of five days to complete the shooting of it. Brooke Burke was cast as the role of the Top Bun in this commercial.

After the commercials were over, the audience had the ability to go onto The Whopperettes website and create their own show. The website allows the user to enter their name and what condiments they prefer on their Whopper, and once they finish that, they can watch their show that they customized to their liking.

The staff who played roles in producing this commercial include the following:

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Answer 5

The Whoppers

The Whoppers is an advertising program created to promote international fast food restaurant chain Burger King's signature product, the Whopper. Created by the Miami-based advertising firm Crispin Porter + Bogusky (abbreviated to CP+B), the ads feature a fictional family in which all male characters are played by actors wearing Whopper costumes.

The commercials are designed in 15-, 30 and 60-second formats and usually feature Whopper and his son Jr. in an average parent-teen situation. All versions are used to promote products on the Burger King value menu.

The ads often feature familiar or risqué comments rephrased for a humorous effect, e.g. "Get your head out of your ass" becomes "get your head out of your bun," where "buns" being American English slang for .

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